卖方商务谈判方案英文版.doc

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1、CatalogueⅠ、NegotiationThemeⅡ、Negotiation TeamⅢ、 PreliminaryInvestigation⒈IndustryBackground⒉Our BusinessBackground⒊Other BusinessBackgroundⅣ、DeepAnalysis⒈Benefitsthetwopartieswanttogetandtheanalysisofadvantagesanddisadvantagesthroughthenegotiation⒉NegotiatingissuesidentifiedⅤ、Negotia

2、tion ObjectivesⅥ、NegotiationProcessⅦ、NegotiationStrategy⒈Thestartofnegotiation⒉Theanalysisofstrategiesusedinthemid-termnegotiation⒊ThefinalsprintstageⅧ、 EmergencyPlanNegotiationmatterswiththeBritishLiptononteawholesaleⅠ、NegotiationThemeThenegotiatingcooperationaroundthecentralthemeof

3、teaprocurementwillbelaunchedbytheexchangeoffeelingstoachievepeacenegotiationsandshowoursincerity.Wehopethatbothsidescanreachawin-winsituationoverthenegotiationsthroughtheexchange,andachievethelong-termcooperationinthefuture.Ⅱ、Negotiation TeamOurcompany:Chiefnegotiator:YangMiaomiao(re

4、sponsibleforthenegotiationmattersonteawholesale)Auxiliarynegotiator:ChenCong(negotiationassistant)BritishLipton:Chiefnegotiator:HeYanjiiao(marketingdirector)       Auxiliarynegotiator:LiuXiaofei(FinancialOfficer)Ⅲ、 PreliminaryInvestigation⒈IndustryBackgroundDomesticbackgroundofteamar

5、ket:Atpresent,China'steaproduction,domesticsales,teaexportsareatbestlevelinhistory,mainlyduetothefinancialsupportfromlocalgovernment,thedeepeningreformofteaenterprise,thenewcapitalandthenewtechnologywidelyusedinteaproduction,aswellasthedevelopmentofnewteaproducts,whichhaveinjectednew

6、vitalityintoteaindustryinChina.Britishbackgroundofteamarket:Nowadays,UKisthelargestteaimporteraroundtheworld.Britonsareworld-renownedasthepersonwhoenjoydrinkingteawiththeconsumptionof160millioncupsofteaperday.Theteatheyimportfromothercountriesaremostofbulktea,whichismadethroughblendi

7、ng,packaging(smallpackages)orprocessedintoateabagafterenteringintothemarket.Britonspaymoreattentiononthehighqualityoftea.Tea-drinkingisdeeplyrootedintheBritishteacultureandusuallyinhigh-endconsumer-orientedwithagreatvarietyoftea,whichcouldbedividedintoCeylontea,EarlGrey,Englishbreakf

8、asttea,Irish