资源描述:
《英文版商务谈判计划书.doc》由会员上传分享,免费在线阅读,更多相关内容在行业资料-天天文库。
1、.....商务谈判计划书专业班级:11市场营销专升本学生姓名:拾以婷,李玉敏,叶蕾,汪平莉,张晨,朱真真吴颖翔,章王亮,张玉铜,尹成存word可编辑.......PhoneAgencyCompanyNegotiationPlan1.BackgroundsOurcompany:OurcompanywasestablishedonApril20,2000,mainlyengagedinmobilevoice,data,IPtelephonyandmultimediaservices.Inadditi
2、ontoprovidingbasicvoiceservices,italsooffersmobilephonesalesagents,IPphonesandothervalue-addeddataservices,with"Global","M-Zone","ShenZhouXing"andotherwell-knowncustomerbrands.Opponentcompany:SamsungGroupisSouthKorea'slargestconglomerate,hassalesoutl
3、etsinmanycountriesandregions,businessesinvolvedinelectronics,finance,machinery,andmanyotherfields,intheinternationalmarkethighlightsprowess.2.ThemeCooperatewitheachothertoobtain,atareasonablepricetobuy5000mobilephone,customizedtechnicalguidanceandaft
4、er-salesserviceandreasonabletime.3.TeammembersLeader:GaoTiaoqinMainnegotiator:YanBinAssistnegotiator:HuangMengmengLegaladvisor:JiaMiaoFinancialadvisor:GaoTiaoqinAnalysisofopponentnegotiatingteammembersGuoXvru:goodreactionforce(Leader,Assistnegotiator
5、)ChenJiali:calm(Legaladvisor)ZhaoYajing:strongobservationability(Financialadvisor)ZhangNajuan:goodatdebating(Mainnegotiator)4.NegotiationsituationanalysisOuradvantages:1)Goodoperatingperformanceandgreatdevelopmentpotential2)Asabuyer,wehavetheinitiati
6、veinthechoiceofcooperationcompanies.Theopponent’sadvantages:Toughbrandstrength,multi-servicenetwork。word可编辑.......Ourdisadvantages:Sincethemachineiscustomizedcontracts,time-consuming,itisdifficulttoprofitinashorttime.Theopponent’sadvantages:Initialne
7、gotiationswithus,notfamiliarwiththemarket.5.Negotiationgoals1).Thehighestgoal:Opponentcompanycanallowustotakeinstallments,withthelowestpricetobuy..2).Acceptablegoal:Establishlong-termpartnership,cooperationandwin-win。3).Thelowestgoal:Pricecannotbehig
8、herthanthemarketprice6.Negotiationagenda:ToreachtheopponentcompanyonJune25,foraperiodoftwodays。Thefirstday(visit,preliminarynegotiations)9:00-10:00visittheSamsungmobilephonecompany10:00-11:00visitthemajorsalesoutlets15:00-16:00salesstaffofopponentcom