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1、商务谈判计划书专业班级：11市场营销专升本学生姓名：拾以婷，李玉敏，叶蕾，汪平莉，张晨，朱真真吴颖翔，章王亮，张玉铜，尹成存PhoneAgencyCompanyNegotiationPlan1.BackgroundsOurcompany：OurcompanywasestablishedonApril20,2000,mainlyengagedinmobilevoice,data,IPtelephonyandmultimediaservices.Inadditiontoprovidingbasicvoiceservices,italsooffersmobilephone
2、salesagents,IPphonesandothervalue-addeddataservices,with"Global","M-Zone","ShenZhouXing"andotherwell-knowncustomerbrands.Opponentcompany：SamsungGroupisSouthKorea'slargestconglomerate,hassalesoutletsinmanycountriesandregions,businessesinvolvedinelectronics,finance,machinery,andmanyother
3、fields,intheinternationalmarkethighlightsprowess.2.ThemeCooperatewitheachothertoobtain,atareasonablepricetobuy5000mobilephone,customizedtechnicalguidanceandafter-salesserviceandreasonabletime.3.TeammembersLeader：GaoTiaoqinMainnegotiator：YanBinAssistnegotiator：HuangMengmengLegaladvisor：
4、JiaMiaoFinancialadvisor：GaoTiaoqinAnalysisofopponentnegotiatingteammembersGuoXvru：goodreactionforce（Leader,Assistnegotiator）ChenJiali：calm（Legaladvisor）ZhaoYajing：strongobservationability（Financialadvisor）ZhangNajuan：goodatdebating（Mainnegotiator）4.NegotiationsituationanalysisOuradvant
5、ages：1)Goodoperatingperformanceandgreatdevelopmentpotential2）Asabuyer,wehavetheinitiativeinthechoiceofcooperationcompanies.Theopponent’sadvantages：Toughbrandstrength,multi-servicenetwork。Ourdisadvantages：Sincethemachineiscustomizedcontracts,time-consuming,itisdifficulttoprofitinashortt
6、ime.Theopponent’sadvantages：Initialnegotiationswithus,notfamiliarwiththemarket.5.Negotiationgoals1).Thehighestgoal:Opponentcompanycanallowustotakeinstallments,withthelowestpricetobuy..2).Acceptablegoal：Establishlong-termpartnership,cooperationandwin-win。3).Thelowestgoal：Pricecannotbehi
7、gherthanthemarketprice6.Negotiationagenda：ToreachtheopponentcompanyonJune25,foraperiodoftwodays。Thefirstday(visit,preliminarynegotiations)9:00-10:00visittheSamsungmobilephonecompany10:00-11:00visitthemajorsalesoutlets15:00-16:00salesstaffofopponentcompanyintroducemobilephonesales,pre
