《商务沟通》复习资料.docx

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1、CHAP21.DefinecommunicationCommunicationisthetransmissionofinformationandmeaningfromoneindividualorgrouptoanother.2.Differentiatethe3Modelsofcommunication1)Linearmodelofcommunication2)InteractiveModels3)TransactionalModels3.Identifytheelementsofcommunication1)Sender(communicator)—receivers(audience)

2、2)messages3)channels4)noise5)feedback6)culturalcontext4.Identifythedifferenttypesofcommunication1)Intrapersonalcommunication2)Interpersonalcommunication3)GroupCommunication4)organizationalcommunication5)Interculturalcommunication6)Publiccommunication1)MasscommunicationCHAP31.Overviewtheoriesoforgan

3、izationalcommunication2.Defineformalandinformalcommunicationnetworks.DirectionofformalCommunicationFlowDownward下行沟通-flowsfromamanagertosubordinates1)companymagazines2)companymanuals3)annualreportstoemployees4)noticeorbulletinboardsUpward上行沟通-flowsfromsubordinatestomanagers1)report2)Suggestionsbox3)

4、meetings4)interviews5)informalsocialgatheringsHorizontal--thelateralexchangeofmessagesbetweenpeopleofroughlyequalauthorityInformalcommunicationnetworksinvolvemessagesthatflowinalldirectionsandthroughalllevelsofauthority3.Explaininternalandexternalcommunication1)Advertising2)Publicrelations3)Salesca

5、lls4)Pressreleases5)Speeches,andinteractionwithotherorganizationsCHAP41.Explainself-conceptandperceptions.Selfconceptishowyouthinkandfeelaboutyourself.HowisYourSelf-conceptformed?1)ReflectedAppraisals反映评价2)Socialcomparison社会比较3)Selfperception自我感受Perceptionishowyoulookatothersandtheworldaroundyou.2.

6、Explainhowselecting,organizing,andinterpretationoccurduringperception.3.Introducecommunicator’sstrategies.1)Increasingyourcredibility2)Makeyourobjectivesclear3)ChooseyourcommunicationstyleCHAP51.Describetherelationshipbetweenwordsandmeaning.1)Wordsaresymbols.2)Wordsarearbitrary.3)WordsarecontextBou

7、nd.4)Wordsareculturallybound.5)Wordscommunicatedenotativeandconnotativemeaning6)Wordscanbedevelopedandinvented2.Understandhowwordsinfluenceusandourculture3.Identifywordbarriersandknowhowtomanagethem.1)accen