新光天 地市调.ppt

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1、PCBisthefirstcomprehensiveinformationcommunicationcenterbyPanasonicGroupinothercountriesoutofJapan.TwobigcareergoalsThoughthegoodsandservices,itconveysandadvocatestheideaofPanasonic.itisaplacewherethestorescancommunicateandreactwithcustomersdirectly.新光天地ShinKongPla

2、ceThemeExperience————PanasonicCenterBeijingCoversanareaof1116.9m².Holdallkindsofexhibitions,includingChineseandinternationalculture,art,fashionandfolkcustom.HoldingvariousculturalandthematicactivitiesHelpcustomershavebetterexperienceofappreciatingartcreattheuniquea

3、ndcharmingbrandcultureofShinKongPlace.新光天地ShinKongPlaceThemeExperience————ShinKongWenYuan新光天地ShinKongPlaceBrandOverview938World-famousBrandsTop10LuxuryBrandFlagships42InternationalNewConceptualStores24BrandsFirstForayintoChinaReached  theworld's "zero-day" target.新

4、光天地ShinKongPlaceUnique：LuxuryBrandFlagshipsNationality:ItalyFoundation：1923Characteristic：Superior、luxurious、sexysymbolofStatusandFortuneFashionableandElegantcommodityprice:Handbag8000——10000$TypicalConceptualStore——GUCCI新光天地ShinKongPlaceStateofOperationInternation

5、alboutiquebasedonrentGuaranteeSalesDiscount:1F：10-13%，2F：15-24%DepartmentstorebasedondiscountNoGuaranteeSalesDiscount:17-26%1.Front-line brandsSales＞Others2.Women'sclothingandcosmeticsSalesisHIGH3.Men'sclothingisLOWSignificantdifference4.GirlsandWomen＞BoysandMen单位：

6、万元RMB新光天地ShinKongPlaceFiveAttractiveCharacteristicsTheMostbeautifularchitecturalspacedeliciousFoodfashionableshoppingexperienceconsiderateServiceabundantbrand新光天地ShinKongPlace消费特征调研WeallknowthatShinKongPlacepromotesocialeconomicsignificantlyinCBD,Inordertohaveadeep

7、acquaintance,wedesigned a questionnaireandcarriedout an investigation.共发放问卷110份，回收问卷103份，后期对问卷进行了系统的统计和分析。新光天地ShinKongPlace消费者特征分析Theagesurveyshowedusthat:Theproportionofpeopleunder35is55.5%,thepeople35to50yearsoldoccupied35.0%ofthetotal,under50yearsoldoccupied90.4

8、%ofthetotal.消费人群以年青人居多！Theaverageincomeandtheaveragespendingofalltheages年龄段平均收入平均支出30以下7410290030-3514200642035-40348401840040-50452001113050以上22