2020年5月冠状病毒对数据和营销行业的影 响.docx

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1、31%32%55%62%9%6%5%2%26%56%16%100%80%60%40%PositiveNoimpactNegativeExtremelynegative20%0%Mar-20Apr-20May-20Q.ThinkingabouttheeconomiceffectsofCoronavirusonyourorganisationoverthecomingmonths,howwouldyoudefinetheimpactonyourbusiness?53%5%22%57%13%8%2

2、2%19%5%100%14%38%43%80%60%40%20%PositiveNoimpactNegativeExtremelynegative0%Mar-20Apr-20May-20Q.Howhavethecurrentbusinessconditions,broughtaboutbyCoronavirus,changedthewayyourorganisationistradinginternationally?Improved26%Same39%Worse35%Improved17%

3、Same39%Worse44%AbilitytocarryoutmarketingprogrammesAbilitytomeetyourcustomer'sneeds0%20%40%60%80%100%Q.WhatimpacthasCoronavirushadonthefollowing?ovedImpr7%Same83%Worse10%Improved23%Same59%Worse17%ConsumertrustinhowdataishandledPublictrustinbrandsandma

4、rketing0%20%40%60%80%100%Q.WhatimpacthasCoronavirushadonthefollowing?NegativeNoimpactPositive43%43%17%24%59%32%26%42%Generalconsumers'willingnesstosharepersonaldataConsumertrustinhowgovernment/institutionsusepersonaldata13%Consumertrustinhoworganisati

5、ons/brandsusepersonaldata0%20%40%60%80%100%Q.ThinkingabouttheUKGovernment's"test,trackandtrace"strategy(includingrolloutoftheNHSCOVID-19App),howdoyouthinkthiswillimpactthefollowing?Data6MarketingAssociationKeyBusinessIssues33%45%41%41%15%8%11%6%24%59%

6、7%10%100%80%60%40%UnconcernedNeutralConcernedVeryconcerned20%0%Mar-20Apr-20May-20Q.Atthistime,howconcernedareyouabouttheimpactofCoronavirusonyourbusiness?Mar-20Apr-20May-2058%61%57%45%41%40%40%34%19%9%14%8%14%0%0%3%0%7%100%80%60%40%20%0%Q.Youmentio

7、nedthatCoronaviruswillnegativelyimpactyourorganisation.Canyouprovidemoredetailonwhyyouthinkthisisthecase?53.7%52.8%100%80%60%40%20%0%Apr-20May-20Q.Howmuchwouldyouestimatetherevenueofyourorganisation,inpercentageterms,haschangedasaresultofthecurrentsi

8、tuation?(Where100%meanstherehasbeennochange)64.6%53.6%56.9%100%80%60%40%20%0%Mar-20Apr-20May-20Q.ThinkingaboutthefinancialimplicationsofCoronavirusonyourbusiness.Onascalefrom0%to100%,howmuchdoyouestimateyourorganisationwillbeabletooperate'busi