冠状病毒对广告的影 响.pptx

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1、CoronavirusEffectonAdvertisingReportQ4a.Thinkingaboutyourpersonallife,whenyouhearthewordsCovid-19orCoronavirus,whataretheoneortwowordsthatimmediatelycometomind?(Pleasewriteinonetotwowordsbelow.)Base:TotalRespondents3WhatWordorWordsCometoMindWhenYouThinkAbouttheCoronavirusAs

2、ItAffectsYourPERSONALLife?CoronavirusEffectOnAdvertisingReport4Q12.InwhichofthefollowingwayshastheCoronavirus(Covid-19)outbreakimpactedyourrecentorongoingadvertisingefforts?Base:TotalRespondents89%HOWhasCoronavirushasimpactedadvertisingefforts?Heldbackacampaignfromlaunching

3、untillaterintheyear49%Adjustedmediatypeusageorshiftedbudgetamongmediatypes48%Stoppedorpulledacampaignmid-flight45%Pausedallnewadvertisingeffortsuntillaterintheyear38%Cancelledacampaigncompletely(pre-launch)34%89%CoronavirushasimpactedadvertisingeffortsNEARLY9-IN-10ADVERTISE

4、RSTOOKACTIONWITHTHEIRADBUDGETSCoronavirusEffectonAdvertisingReportQ19.Thinkingaboutyour2020decreaseinadspendingasaresultoftheCoronavirus(Covid-19)outbreak,whichquartersdoyouanticipatewillbeimpactedmost?Base:DecreasingAdSpendinginlightofCoronavirus5Whileadvertisersexpectthel

5、argestimpacttobeconcentratedinQ2,68%expectCovid-19toresultinreducedadspendinto2021ImpactofDecreasedAdSpendbyQuarterin202019%3%13%38%23%23%22%32%46%26%31%11%28%69%34%MajorImpactModerateImpactMinorImpactNoImpactQ12020Q22020Q32020Q42020CoronavirusEffectonAdvertisingReportDispl

6、ay47%13%Socialmedia(paid)45%19%DigitalVideo43%14%LinearTV(Broadcast)41%7%LinearTV(Cable)34%7%Search(paid)24%24%Quick-to-activatedigitaladchannelsandlinearTVarehitthehardest.Q13a.Youmentionedpausing/cancellingacampaignorshifting/adjustingmediatypeusage/budgetingduetotheCoron

7、avirus(Covid-19)outbreak.Whichmediatypesdidyoupause,cancelorpullbudgetfrom?Q13b.Andwhichmediatypes,ifany,retainedtheirbudgets/usageorwerethebeneficiariesofanybudgetingreallocationduetotheCoronavirus(Covid-19)outbreak?Base:Coronavirushasimpactedrecent/ongoingadvertisingeffor

8、tsTypesofMediaPaused,CancelledorPulledBudgetFromTypesofMediaRetainingBudgets,orRec