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1、Video1J:Goodmorning,Mr.Robbins.R:Goodmorning.John,how’sitgoing?J:Nottoobad.I’mreadingsomearticlesabouttradefairs.I’dliketoaskyousomequestions.WhatbenefitscanIexpectifIexhibitattradefairs?R:Well.Youcanusetradefairstopromoteyourproductsorservices.J:Yes,butcanyoubemorespecific?R:Certainly,you
2、mustknowthatexhibitingattradefairsofferyouachancetodemonstrateyourproductsorservicestocustomersface-to-face.Thiswayyoucangetfeedbackandfindoutwhatcustomerswant.J:Isee.R:Tradefairsarealsogoodopportunitiesforbuildingnewbusinesssincemanypotentialcustomersandsuppliersareconcentratedinoneplace.
3、J:Ok,thankyou.Iwonder,what’sthemostimportantthingtoknowaboutifIwanttoexhibitatatradefair?R:Asaexhibitor,choosingtherighttradefairisessential.Ifthetradefairistoospecialistortoobroad,It’sunlikelytoattractvisitorswhowanttobuywhatyousell,andparticipatingintradefairscanbeawasteoftime.So,yousee,
4、whenyouattendatradefair,youshouldmakesureyouknowwhatkindofcustomersyouwanttoreachandwhatyouwanttoachieve.J:AnythingelseIshouldknow?R:Onemorething,youshouldmakespecificandmeasurablegoals.Ifyouchooseyourfaircarefullyandgiveyourselfplentyoftimetoplanyourgoals,You’llhaveagoodchanceofdoinggoodb
5、usiness.J:Good,youreallyareaspecialist.Thankyou.R:You’rewelcome,John.Bytheway,there’sanITtradeshowbeingheldnow.Itmightbeagoodideaforyoutogoandhavealook.You’dgetanideaofwhat’sgoingon.J:Thankyou.Iwill.That’sagoodidea.Video2G:MissStewart,whydidyouwanttoexhibitinNorthAmerica?S:Wewantedtoexhibi
6、tinNorthAmericaprimarilybecauseithasahugeautomotiveindustry.Ourtargetcustomersaremachinemanufacturersandthecompaniesthatbuymachines.Soweneededtobesomewherewecouldreachnorthaudiences.G:Isee.ButtherearemanytradefairsheldinNorthAmerica,howdidyouchoosetherightone?S:Weaskedthefairorganizerstopr
7、ovideuswithattendancestatistic,delegateprofilesandthenamesofothercompaniesexhibiting.Thisinformationhelpeduschoosetherightone.G:Whatdidyoudotopreparebeforeattendingthetradefair?S:Wesetabudgetanddrewupalistofactionsanddeadlinesincludingtechnologyrequirements,di
