高中英语 Unit1 Advertising word powder教案 牛津译林版必修4 .doc

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1、课题：M4Unit1wordpowderTeachingaims1.Enlargethestudents’vocabulary.2.Getthestudentstoknowaboutsuffixes;andknowsomethingaboutsalesandmarketing.Teachingmethods1.Students-centered.2.Teacherandstudents’interaction3.MultimediawayAnalysisImportantpointsHowtomakethe

2、studentsusethisskillfreelytosolvesomeproblems.DifficultpointsEnlargethestudents’vocabularybylearningsomewordsaboutsalesandmarketing.TeachingaidsMulti-mediaprojectorTeachingprocedures:Step1.RevisionandLead-inAskSstofinishtheblank-filling.____________(advert

3、ise)areanimportantpartoflife.Theyuselotsof______(attract)picturesand_______(excite)languagestosellproductsorservices.________(general)speaking,therearetwomaintypes:______(commerce)adsandPSAs.Theydonotalwaystellyouthe_______(true).Weshouldbe________(care).A

4、skthemthequestion---Howarethesenewwordsformed?Step2.UsingSuffixGivemoreexamplesandmakeacompetitionintheclass.AskSs---howtoformadjectivesfromnounsandverbs.TellSshowtoformadjectivesfromnounsandverbs.Noun+yhealthhealthy+lyweekweekly+icheroheroic+alnationnatio

5、nal+ousdangerdangerous+fulhelphelpfulVerb+edamazeamazed+ingexciteexciting+ableenjoyenjoyable+iveattractattractiveHaveSsdotheexercise---bestclothingshop.AskSstofinishEx.onpage6.Moreinformationaboutsuffix.Introducemoreinformationaboutsuffix.SuffixMeaningExam

6、ples(adj.)-icalhavingthequalityofmedical,electrical-ablehavingthequalityofenjoyable,electrical-ouslike,fullofdangerous,adventurous-fulcharacterizedbyjoyful,mouthful-lesswithoutcareless,hopelessMakeSsdothepuzzle.HelpSsfinishtheword-puzzle.Step3.Activeshowto

7、leadinthetopic.Supposeyouareabookseller.Youwantyourcustomertobuyanewbookcalled‘EnglishLiterature’.Howcanyoumakeyourcustomerbuyit?Makeadialoguewithyourpartnerandthenhaveitpresented.Usefulexpressions:SalesandmarketingProductMarketresearchSalesandmarketingSal

8、es/marketingdepartmentConsumersMarketshareSalestargetSalesfiguresHaveSsdoPracticeB.AskSstofinishEx.onPage7.Moreexerciseforconsolidation.Iwanttobuysomemilk________fromtheshop.________ofmilkusuallygoupduringthi