高中英语 unit1 advertising word power教案 牛津译林版必修4

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1、M4U1Period3Wordpower一【设计思想】本堂课是以介绍构词法知识为主的词汇教学课。词汇是语言基础知识的重要组成部分，构词法能帮助学生提高掌握词汇的效率，有助于对学生的基础知识和基本能力的培养。但需要注意的是，强调基础知识指的是语言知识的灵活运用，而非拘泥于一条条的规则，必须结合具体语境。教师在语境中教学，学生在语境中学习，语境中运用。二【教学目标】1.Gettolearnthatsomewordsaredividedbyaddingsuffixesandprefixestotherootwords.2.Learnmorewordsandexpressionsrela

2、tedtosalesandmarketing.3.Enlargeourvocabularybythinkingaboutmorewordsthatarecreatedbyaddingsuffixesandprefixes.三【教学重难点】1.1.Howtomakethestudentsusethisskillfreelytosolvesomeproblems.2.2.Enlargethestudents’vocabularybylearningsomewordsaboutsalesandmarketing.四【教学环节】【课堂导入】Step1:Lead-inSupposeyoua

3、reLiYang,andyouwishtoproduceanewkindofelectricaldictionary(电子词典),whatpreparationsshouldyoumakeinordertoattractmostcustomers?TechnologyMarketresearch（市场研究/调查）Advertisements……【预习检查】Blank-filling:Askstudentstofillintheblankswiththederivativesofthegivenwords.Theshortpassageisrelatedtothereadingpa

4、ssage.____________(advertise)areanimportantpartoflife.Theyuselotsof___________(attract)picturesand__________(excite)languagestosellproductsorservices._____________(general)speaking,therearetwomaintypes:___________(commerce)adsandPSAs.Theydonotalwaystellyouthe___________(true).Weshouldbe______

5、______(care).Question:Howarethesenewwordsformed?【课堂教与学】Step2:Words-matching1.AskstudentstoreadthepassageatP7andlistthesewordsinblue.Then,askstudentstomatchthewordswiththeirChineseexplanationtomakesuretheyunderstandthesewordsandexpressions.2.Fillingtheblanksbyusingthewordswhichhavebeenreferred

6、to.Beforeacompanystartsmakinganewp_______,theymustcollectandstudyinformationaboutwhatpeoplewantandneed.So,theydom__________.Thebossofthecompanyneedsalotofinformationaboutthes_________oftheproduct.So,thes___________,ledbyasales/marketingmanager,willpresenttheinformationfromtheirmarketresearcht

7、otheboss.Thecompanycanthenchoosetherightproducttoproduce,theonewhichisexpectedtobemostpopularwithc_________.Oneofthemostimportantpiecesofinformationisthem__________-----thepercentageofamarketthatthecompanyhas.Alsoimportantarethes_________----