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时间:2019-11-13
《2019-2020年高中英语 Unit1 Advertising Word power教案 牛津译林版必修4 (I)》由会员上传分享,免费在线阅读,更多相关内容在教育资源-天天文库。
1、2019-2020年高中英语Unit1AdvertisingWordpower教案牛津译林版必修4(I)一【设计思想】本堂课是以介绍构词法知识为主的词汇教学课。词汇是语言基础知识的重要组成部分,构词法能帮助学生提高掌握词汇的效率,有助于对学生的基础知识和基本能力的培养。但需要注意的是,强调基础知识指的是语言知识的灵活运用,而非拘泥于一条条的规则,必须结合具体语境。教师在语境中教学,学生在语境中学习,语境中运用。二【教学目标】1.Gettolearnthatsomewordsaredividedbyaddingsuffixesandprefi
2、xestotherootwords.2.Learnmorewordsandexpressionsrelatedtosalesandmarketing.3.Enlargeourvocabularybythinkingaboutmorewordsthatarecreatedbyaddingsuffixesandprefixes.三【教学重难点】1.1.Howtomakethestudentsusethisskillfreelytosolvesomeproblems.2.2.Enlargethestudents’vocabularybylearn
3、ingsomewordsaboutsalesandmarketing.四【教学环节】【课堂导入】Step1:Lead-inSupposeyouareLiYang,andyouwishtoproduceanewkindofelectricaldictionary(电子词典),whatpreparationsshouldyoumakeinordertoattractmostcustomers?TechnologyMarketresearch(市场研究/调查)Advertisements……【预习检查】Blank-filling:Askstude
4、ntstofillintheblankswiththederivativesofthegivenwords.Theshortpassageisrelatedtothereadingpassage.____________(advertise)areanimportantpartoflife.Theyuselotsof___________(attract)picturesand__________(excite)languagestosellproductsorservices._____________(general)speaking,
5、therearetwomaintypes:___________(merce)adsandPSAs.Theydonotalwaystellyouthe___________(true).Weshouldbe____________(care).Question:Howarethesenewwordsformed?【课堂教与学】Step2:Words-matching1.AskstudentstoreadthepassageatP7andlistthesewordsinblue.Then,askstudentstomatchthewordsw
6、iththeirChineseexplanationtomakesuretheyunderstandthesewordsandexpressions.2.Fillingtheblanksbyusingthewordswhichhavebeenreferredto.Beforeapanystartsmakinganewp_______,theymustcollectandstudyinformationaboutwhatpeoplewantandneed.So,theydom__________.Thebossofthepanyneedsal
7、otofinformationaboutthes_________oftheproduct.So,thes___________,ledbyasales/marketingmanager,willpresenttheinformationfromtheirmarketresearchtotheboss.Thepanycanthenchoosetherightproducttoproduce,theonewhichisexpectedtobemostpopularwithc_________.Oneofthemostimportantpiec
8、esofinformationisthem__________-----thepercentageofamarketthatthepanyhas.Alsoimportantare
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