高中英语 unit1 advertising word power教案 牛津译林版必修4

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M4U1Period3Wordpower一【设计思想】本堂课是以介绍构词法知识为主的词汇教学课。词汇是语言基础知识的重要组成部分，构词法能帮助学生提高掌握词汇的效率，有助于对学生的基础知识和基本能力的培养。但需要注意的是，强调基础知识指的是语言知识的灵活运用，而非拘泥于一条条的规则，必须结合具体语境。教师在语境中教学，学生在语境中学习，语境中运用。二【教学目标】1.Gettolearnthatsomewordsaredividedbyaddingsuffixesandprefixestotherootwords.2.Learnmorewordsandexpressionsrelatedtosalesandmarketing.3.Enlargeourvocabularybythinkingaboutmorewordsthatarecreatedbyaddingsuffixesandprefixes.三【教学重难点】1.1.Howtomakethestudentsusethisskillfreelytosolvesomeproblems.2.2.Enlargethestudents’vocabularybylearningsomewordsaboutsalesandmarketing.四【教学环节】【课堂导入】Step1:Lead-inSupposeyouareLiYang,andyouwishtoproduceanewkindofelectricaldictionary(电子词典),whatpreparationsshouldyoumakeinordertoattractmostcustomers?TechnologyMarketresearch（市场研究/调查）Advertisements……【预习检查】Blank-filling:Askstudentstofillintheblankswiththederivativesofthegivenwords.Theshortpassageisrelatedtothereadingpassage.____________(advertise)areanimportantpartoflife.Theyuselotsof___________(attract)picturesand__________(excite)languagestosellproductsorservices._____________(general)speaking,therearetwomaintypes:___________(commerce)adsandPSAs.Theydonotalwaystellyouthe___________(true).Weshouldbe____________(care).Question:Howarethesenewwordsformed?【课堂教与学】Step2:Words-matching 1.AskstudentstoreadthepassageatP7andlistthesewordsinblue.Then,askstudentstomatchthewordswiththeirChineseexplanationtomakesuretheyunderstandthesewordsandexpressions.2.Fillingtheblanksbyusingthewordswhichhavebeenreferredto.Beforeacompanystartsmakinganewp_______,theymustcollectandstudyinformationaboutwhatpeoplewantandneed.So,theydom__________.Thebossofthecompanyneedsalotofinformationaboutthes_________oftheproduct.So,thes___________,ledbyasales/marketingmanager,willpresenttheinformationfromtheirmarketresearchtotheboss.Thecompanycanthenchoosetherightproducttoproduce,theonewhichisexpectedtobemostpopularwithc_________.Oneofthemostimportantpiecesofinformationisthem__________-----thepercentageofamarketthatthecompanyhas.Alsoimportantarethes_________-----theamountwhichtheythinktheywillsellinafutureperiod.Iftheywanttobecomethem__________,thecompanymustensurethattheirproductisofh________.Oncetheproductgoesonthemarket,itss________-----theamountwhichhasbeensold-----shouldbereportedeveryday,sothecompanycanchecktheprogressoftheirproduct.Step3:Attention1.Whenthenewproductisproducedafterthemarketresearch,westillneeddesignsomehelpful,excitingandattractiveadvertisementssothattheadvertisementscanhelpusexcitethereadersandattractmorecustomerstobuytheproduct.Question:What’stherelationshipbetweenthesetwodifferentcoloredgroups?2.Moreexamples(1)Thisbookisofgreathelp,thatistosay,itisvery__________.(2)Idon’tthinkithasanyuse,thatistosay,Ithinkitis_________.(3)Themessageisveryvaluable.Thatistosay,itisofgreat__________.(4)Theoldmanisingoodhealth.----Heis____________.(5)Drunkdriversareagreatdangertopeopleontheroad.thatmeanstheyare__________drivers.Step4:CreateadjectivesfromnounsandadjectivesTellstudentsthatanEnglishwordcanhaveseveralderivatives,someofwhichareformedbyaddingsuffixestothenounsandadjectives.Step5:Competition1.EncourageSstothinkmorewordsthatarecreatedthisway.Whichgroupcanwin?(Thegroupthathasthemostwordswins.) 2.HaveSsfinishtheexerciseinPage63.Conclusion:Thesituationsthatcanuseadjectives:Situationone:a,an,the,some+adj.+n.Situationtwo:be+adj.+prep.Situationthree:linkverbs+adj.Situationfour:adj.+-er,more+adj.Situationfive:the+adj.Situationsix:主语补足语Situationseven:宾语补足语4.FinishtherelatedtaskTheEaglesandtheKangaroosaretwovery_______(popularity)teamsinourtown.Wewere______(excite)aboutthecompetitionbetweenthem.Thecompetitionlooked_____(heat),whichmadeus_______(curiosity)abouttheresult.Intheend,theEagleswonthecompetition.However,theEaglesthoughttheresult______(satisfy)andwenthome________(disappoint)andsad.Anyway,nomatterwhattheresultwas,itwasa______(fantasy)competition,becausethecompetitivespiritofthemattractedallofus,boththe______andtheold.Step6:AWordpuzzleThestudentsareencouragedtofinishthewordpuzzlewiththehelpofthegivenwords.Andtheycanhavefunatthesametime.【课堂巩固】DoEx.ConP7.usingthewordswe’vejustlearned.【知识小结】Conclusion:Thesituationsthatcanuseadjectives:Situationone:a,an,the,some+adj.+n.Situationtwo:be+adj.+prep.Situationthree:linkverbs+adj.Situationfour:adj.+-er,more+adj.Situationfive:the+adj.Situationsix:主语补足语Situationseven:宾语补足语【提升与拓展】Languagepoints1.betiredof=besickof对------厌烦(P6) Shehasbecometiredofdoingsuchthings.这样的事,她她已经干厌了.betiredout=bewornout累坏了Theworktiredmeout.这工作使我精疲力竭.Shewastiredoutbythejourney.这次的旅行把她累坏了.betiredwith=betiredfrom因为------而疲劳feeltired/histiredvoice/hertiredlook/hertiredfeettiringjobs/tiringwork/boringspeechItfeelslikerain/snow2.discount作名词,(可数或不可数),意为”折扣”,”减价”(P6)Thesegoodssellatadiscount.这些商品打折出售.ata10%discount打九折Theyallowedustenpercentdiscountoff/onthepricesofgoods.他们给我们按货价打九折.discount:作动词,意为”打折扣”,”认为不重要””对------不全信”Theydiscounttwentypercent.他们打八折.Hisrichexperienceisnottobediscounted.他的丰富经验不可小看.【课后预习】预习课本P8-11的内容，了解直接引语与间接引语的用法，并且思考他们之间应该如何转换。五【板书设计】M4U1WordpowerWhatpartofspeecharethesewords?famous,fantastic,beautiful,attractiveadjectives六【家庭作业】1.复习本节课所学内容。2.教师根据教辅资料自行安排家庭作业