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1、英语经典广告赏析广告口号(slogans)﹑广告语句(catch-phrases)的特点吸引力(attractive----catchthereader’sattention)创造力(creative---projectanimage)说服力(persuasive---urgethereadertoact)影响力(impressive---produceanimpact)1．Goodtothelastdrop.2．Obeyyourthirst.3．Thenewdigitalera.4．Welead,Otherscopy.5．Impossiblemadepos
2、sible.6．Taketimetoindulge.7．Therelentlesspursuitofperfection.8．Poetryinmotion,dancingclosetome.9．CometowheretheflavorisMarlboroCountry.10．Tome,thepastisblackandwhite,butthefutureisalwayscolor.11．Justdoit.12．Askformore.13．Thetasteisgreat.14．Feelthenewspace.15．Intelligenceeverywhere.
3、16．Thechoiceofanewgeneration.17．Weintegrate,youcommunicate.18．TakeTOSHIBA,taketheworld.19．Let'smakethingsbetter.20．Nobusinesstoosmall,noproblemtoobig.21.Timeiswhatyoumakeofit.(Swatch)22.Makeyourselfheard.(Ericsson)23.Engineeredtomovethehumanspirit.(Mercedes-Benz)24.StartAhead.(Rejo
4、ice)25.Adiamondlastsforever.(DeBierres)26.Fresh-upwithSeven-up.(Seven-up)27.IntelInside.(IntelPentium)28.ConnectingPeople.(Nokia)29.FortheRoadAhead.(Honda)30.Letusmakethingsbetter.(Philips)31.EnjoyCoca-Cola.(Coca-Cola)32.GenerationNext.(Pepsi)33.TheRelentlessPursuitofPerfection.(Le
5、xus)34.Communicationunlimited.(Motorola)36.Focusonlife.(Olympus)37.Behindthathealthysmile,there’saCrestkid.(Cresttoothpaste)38.AKodakmoment.39.Goodteeth,goodhealth.40.Can'tbeattherealthing.41.Tide'sin,dirt'sout.42.Applethinksdifferent.43.Ourwheelsarealwaysturning.44.Theworldsmilesw
6、ithReader'sDigest.46.TheGlobebringsyoutheworldinasinglecopy.47.Livewell,snackwell.48.We'rethedot.in.com.49.FromSharpminds,comesharpproducts.50.Mosquifobyebyebye.(RADAR)51.Ideasforlife.52.Intoday'sratrace,neitheryoustayaheadnorbailout.53.Sometimesbeautyismorethanskindeep.54.Speedand
7、powerhavealwaysbeendesirable,butrarelythiscontrollable.55.Feelgood,fastfood.57.It'se-businessoroutofbusiness.58.Parents,Partners,Potentates.59.Past,Present,Future.60.Slim,Stylish,Sliver.61.Weplacethepowerinyourhands.Safe,Secure,Confidential.62.Diamondsformodernwomen.Forme,fornow，fo
8、rever.63.Evencoldrolledste
