getting the message教案_0

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2、ThefirstnespapersappearedinEnglandinthe17thenturandintheNerldatthebeginningfthe18thAdvertisingsnbeaepartfthesenespapersasitbeaepartftheagazinesthatflledintheearl19thenturAdvertisingageniesbeganteergeintheUnitedStatesinthe1840sTheereatuallspaebrers,sellingspaeinnespapers

3、andagazinesInfat,thegenerallaepteddefinitinfadvertisingas“eepingurnaebefrethepubli”dernadvertisingbeganinthehiagagenLrd≈Ths(nFte,ne≈Belding)in1904ItastherethatAlbertLaser,nnas“thefatherfdernadvertising”,andapriternaedhnEennedinedthedefinitin“Salesanship”inprintFrth

4、efirsttietheideafpersuasinandtheparisinttherlefapersnalsalespersnasbrughttadvertisingThisledtfurtherneptssuhasthensuerbenefit,puttingfrthntsiplafeatureftheprdutbutthebenefitituldbringttheprspethenusedThisredefinitinfadvertising,alngiththeintrdutinfradiintheUnitedStatesint

5、he1920s,gavetheindustraavethatarrieditthrughtheGreatDepressinandtheUnitedStatesbeganbradastinginaritiesThisasthestartfthebigadvertisingdevelpentinhihadvertisingexpendituresinreasedtenfldbeteen190and1980Ⅱ知识归纳1advertising广告advertising是广告的总称，指广告设计或广告行为，无复数形式。advertiseent指

6、具体广告，可数或不可数。ad是advertiseent的缩写形式，用于口语，是可数名词。广告公词anadvertisingfir广告节目advertisingprgrae做广告prdue/ae/putanadvertiseentThepanisgingtprdue/ae/putanadvertiseentfritslatestprdut这家公司打算为他们的最新产品做广告。advertise(vt≈vi)意思是“为……做广告，登广告”。Apanaadvertiseitsprdutsbeansfnespapers,agaz

7、ines,radisandtelevisins公司可以通过报纸、杂志、电台、电视等为他的产品做广告。advertisefr意思是“登广告征求，找寻……”。登广告找房子、工作advertisefrahuse/ab登广告出售货物advertisegdsfrsales2商标中的英语（SeBrandsfrAbrad）(1)乐百氏（饮料）—Rbust(强健的)（2）雪碧（饮料）—Sprite(调皮可爱的精灵)(3)和路雪（雪糕）—alls(墙)（4）美登高（雪糕）—eadgld(牧场的金子)（）口宝（奶糖）—b(牛仔)(6)安

8、琪儿（自行车）—Angel(天使)(7)英克莱（自行车）—Inline(倾向)(8)西铁城（手表）—itizen（公民）（9）夏浦（电器）—Sharp(锋利的，敏锐的)（10）快克（药