unit 5 getting the message (reading-advertising)

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1、Unit5Gettingthemessage(Reading:advertising)Unit5Gettingthemessage(Reading:advertising)Readingcomrehension:Advertising　　　　STEP1CarefulreadingChoosethebestanswers:　　1.Thewordadvertisingmeanstomakeaproductknownto.D　　AmanagersthroughbroadcastBleadersbyradios　　Cfirmsbyp

2、rintednoticesDpeopleinvariousways.　　2.Oneadvantageofadvertisingisthatithelps.A　　AincreaseproductsalesBmakeaproductmoreexpensive　　CincreaseproductionDreducethecostsofaproduct　　3.Advertisingisahighlydeveloped.B　　AinformationBindustryCtradeDscience　　4.Thedevelopmentof

3、radio,television,cinema,magazinesandnewspapershaswiththedevelopmentofadvertising.B　　AfollowedupBgonehandinhandCgonebehindDtakenplace　　5.Thebestchancetoreachcustomersisto.C　　AsellthemtheproductBsellthemwhatmoneycannotbuy:love,happinessandsuccess.　　Cappealtotheiremot

4、ionsDreducethepriceoftheproducts.　　6Thedevelopmentofmediahasgonehandhandthedevelopmentofadvertising.C　　A.by;byB.by;withC.in;withD.in;by　　8.Peoplereacttoadvertisementsindifferentways.Because.รA　　A.adsareusefulandentertainingtosomepeoplewhileannoyingtoothers　　B.adsar

5、eusefulandentertainingC.adsareannoying　　D.adsarenotonlyusefulandentertainingbutannoying　　9.Whenwebuyanexpensiveproduct,canhelpusmaketherightdecision.รB　　A.sellersB.adsC.ourfriendsD.defenders　　10.NotalladsareusedtopromoteaproductortoincreaseacompanysprofitsmeansรD　　

6、A.alladsareusedtopromoteaproductortoincreaseacompanysprofits　　B.fewadsareusedtopromoteaproductortoincreaseacompanysprofits　　C.noadsareusedtopromoteaproductortoincreaseacompanysprofits　　D.alladsarenotusedtopromoteaproductortoincreaseacompanysprofits　　11.Inordernotto

7、becomeeasytargetforadmakers,wemustร.A　　A.distinguishbetweenfictionandfactsB.watchTVmoreoften　　C.believealltheadsD.neverbelieveanyads　　12.Thebestchancetoreachcustomersfortheadvertisersistร.A　　A.appealtotheiremotionsB.makeinterestingpictures　　C.givecustomersproperpri

8、cesD.sendmessagestocustomers　　13.Paragraph4ismainlyabout.C　　A.adsmustincreasetheproductionB.adsmustreducethepriceoftheproduction　　C.adsmusthelpco