unit5 getting the message知识精讲 人教版

《unit5 getting the message知识精讲 人教版》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。

1、Unit5GettingtheMessage知识精讲一.本周教学内容：Unit5GettingtheMessage二.重点、难点了解广告知识，能读懂英文广告的内涵。复习非谓语动词用法。三.具体内容1.Thedevelopmentofradio,televisionandothermediahasgonehandinhandwiththedevelopmentofadvertising.2.Ontheotherhand,criticssometimesaccusecompaniesofusingadstomisleadusbymakingusbelievethat…accu

2、sesb.of…:saythatsb.hasdonewrong,isguiltyofsth.eg.Hewasaccusedofcheating.Theaccusedwasacquittedofthecharge.3.Byintroducingabrandnametopotentialcustomers,andbyassociatingtheproductwiththecustomers’need,…associatesb./sth.withsb./sth.:join…together;connect…inone’smindeg.Whiskyisusuallyassocia

3、tedwithScotland.Idon’tlikeyouassociatingwithsuchkindofpeople.associateoneselfwithsth.:declareorshowthatoneisinagreementwithsth.eg.Ihaveneverassociatedmyselfwithyourpoliticalidea.4.Thebestchancetoreachcustomersistoappealtotheiremotions.appealtosb.forsth.:makeanearnestrequest;beattractiveor

4、interestingtosb.eg.Thepoliceappealedtothecrowdnottopanic.Theideaofcampinghasneverappealedtome.5.Therearemanythingsweneedtotakeintoconsiderationbeforewebuyanexpensiveproduct,…takesth.intoconsideration:takeaccountofsth.;makeallowancedforsth.eg.Ialwaystakefuelconsumptionintoconsiderationwhen

5、buyingacar.6.Armedwithfactsandfigures,customersarebetterabletodealwiththeoftenpowerfulargumentsgivenbyasalesmanorsaleswoman.armoneself/sb.withsth.:supplyorequipsb.with…eg.Thesalesgirlsuppliedthecustomerswiththefactsandfiguresoftheproducts.【典型例题】[例1]Itwasthatcausedhimtoservedinneranhourlat

6、erthanusual.A.webeinglateB.ourbeinglateC.weweretoolateD.becausewewerelate答案：B解析：本句话是个强调句，强调部分是句子的主语，beinglate是动名词时可做主语，动名词的主格往往以one’s或one的宾格形式出现。[例2]LateinthedaythenewsthatBeijinggottherighttoholdthe2008OlympicGames.A.does；comeB.came；/C.did；comeD./；came答案：B解析：late放在句首，句子使用完全倒装的形式，后面带有一

7、个同位语从句由that引导。[例3]Thegeneralatlastgotachancetovisitthevillage,heusedtofight,hehadbeendreamingofforyears.A.that；whichB.where；thatC.inwhich；whatD.where；which答案：D解析：两个定语从句同时出现，分别由于先行词的作用不同选择不同的关系词。[例4],followthedirectionsonthebottlecarefully.A.TotakemedicineB.Whenone