人教版unit 5 getting the message知识精讲

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1、Unit5GettingtheMessage知识精讲一.本周教学内容：Unit5GettingtheMessage二.重点、难点了解广告知识，能读懂英文广告的内涵。复习非谓语动词用法。三.具体内容1.Thedevelopmentofradio,televisionandothermediahasgonehandinhandwiththedevelopmentofadvertising.2.Ontheotherhand,criticssometimesaccusecompaniesofusingadstomisleadusbymakingusbe

2、lievethat…accusesb.of…:saythatsb.hasdonewrong,isguiltyofsth.eg.Hewasaccusedofcheating.Theaccusedwasacquittedofthecharge.3.Byintroducingabrandnametopotentialcustomers,andbyassociatingtheproductwiththecustomers’need,…associatesb./sth.withsb./sth.:join…together;connect…inone’sm

3、indeg.WhiskyisusuallyassociatedwithScotland.Idon’tlikeyouassociatingwithsuchkindofpeople.associateoneselfwithsth.:declareorshowthatoneisinagreementwithsth.eg.Ihaveneverassociatedmyselfwithyourpoliticalidea.4.Thebestchancetoreachcustomersistoappealtotheiremotions.appealtosb.f

4、orsth.:makeanearnestrequest;beattractiveorinterestingtosb.eg.Thepoliceappealedtothecrowdnottopanic.Theideaofcampinghasneverappealedtome.5.Therearemanythingsweneedtotakeintoconsiderationbeforewebuyanexpensiveproduct,…takesth.intoconsideration:takeaccountofsth.;makeallowancedf

5、orsth.eg.Ialwaystakefuelconsumptionintoconsiderationwhenbuyingacar.6.Armedwithfactsandfigures,customersarebetterabletodealwiththeoftenpowerfulargumentsgivenbyasalesmanorsaleswoman.armoneself/sb.withsth.:supplyorequipsb.with…eg.Thesalesgirlsuppliedthecustomerswiththefactsandf

6、iguresoftheproducts.【典型例题】[例1]Itwasthatcausedhimtoservedinneranhourlaterthanusual.A.webeinglateB.ourbeinglateC.weweretoolateD.becausewewerelate答案：B解析：本句话是个强调句，强调部分是句子的主语，beinglate是动名词时可做主语，动名词的主格往往以one’s或one的宾格形式出现。[例2]LateinthedaythenewsthatBeijinggottherighttoholdthe2008

7、OlympicGames.A.does；comeB.came；/C.did；comeD./；came答案：B解析：late放在句首，句子使用完全倒装的形式，后面带有一个同位语从句由that引导。[例3]Thegeneralatlastgotachancetovisitthevillage,heusedtofight,hehadbeendreamingofforyears.A.that；whichB.where；thatC.inwhich；whatD.where；which答案：D解析：两个定语从句同时出现，分别由于先行词的作用不同选择不同的

8、关系词。[例4],followthedirectionsonthebottlecarefully.A.TotakemedicineB.Whenone