高考英语 unit 5 getting the message复习教案 新人教版

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1、GettingthemessageAteachingplanTeachingaims:1.     Toimprovethestudents’abilitiesofskimming,scanningthroughreadingactivities.2.     Togetthestudentstolearnsomeknowledgeaboutadvertising.3.      Togetthestudentstodevelopcriticalthinkingaboutadsaroundus.T

2、eachingimportantpoints:Howtoevaluateadvertisingandadvertisements.Teachingdifficultpoints:Thedefinition,principleandfunctionsofadvertising.Teachingmethods:1.     Skimmingmethod;2.     Task-basedmethod;3.      Discussionmethod.Teachingaids:Amultimediaco

3、urse.Teachingprocedures:Step1.GreetingsThepurposeofthisprocessistoorganizethestudentstobereadyforclassquickly.Step2.PresentationThisactivityisdesignedtohelpthestudentshaveabetterunderstandingofads,sothattheymayfeeleasytounderstandthemeaningofthetext.W

4、iththedevelopmentofmarketeconomy,adshavebecomeanimportantfeatureinTV,radioandnewspaperindustry.Doyoudependonads?Doyouthinktheyaregoodforpeople?Whataretheirfunctions?Andwhatattitudeshouldwehavetowardsadvertisingandadvertisements?Todaylet’slearnthewhole

5、textofADVERTISING.Step3.Fastreading1.     Scanthetextandanswerthefollowingquestions.Thisstepisdesignedtotrainthestudentstofindtherelatedanswersofsomequestionsquickly.1)     Wherecanwefindads?Answer:Wecanfindadsalmosteverywhere.2)     Dopeoplereacttoad

6、sinthesameway?Answer:No,theydon’t.3).Arealltheadvertisementshelpfultopeople?No,theyaren’t.2.     Skimthetextandtrytofindthetopicsentenceofeachparagraph.Thepurposeofthisactivityistohelpthestudentsknowhowadvertisingisillustratedinthetext.Thetopicsentenc

7、eisusedtosummarizethemainideaoftheparagraphorthewholepassage.Itusuallyfallsatthebeginningorendoftheparagraph.Sowhenwereadapassage,we’dbetterpaymoreattentiontothefirstparagraphorthefirstsentence.Inthistext,topicsentencecanbefoundinmostparagraphs.Para.1

8、.Adscanbefoundalmosteverywhere.Para.2.Peoplereacttotheadvertisementsindifferentways.Para.3.Thebasicprincipleofadvertisementsistoinfluencecustomers’choices.Para.4.Adshelpcompaniesandcustomersinavarietyofways.Para.5.Themostimportantfunctionofadv