Unit Two 商务英语函电.ppt

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1、UnitTwo商务英语函电BusinessEnglishCorrespondece[目的和要求]本节应掌握：Mainpartsofabusinessletter熟悉：Samplelettersindifferentstyles[教学重点和难点]MainpartsofabusinessletterPrinciplesofbusinessletterwriting1）Thefirstprincipleisclearness清楚:2）Thesecondprincipleisconciseness简要:Insteadofsaying

2、:WeshouldbeobligedifyoucouldcontactMrSmithatanearlydate.Yousay:PleasecontactMrSmithsoon.Insteadofsaying:WithreferencetoyourOrder319,thegoodsweredispatchedonthe13ofthismonth.Yousay:WesentyourOrder319on13April.3)Thethirdprincipleiscorrectness正确:Comparethefollwingtwos

3、entences:A:Ourshop,inCanada,wasdestroyedbyfire.B:OurshopinCanadawasdestroyedbyfire.4)Thelastprincipleiscourtesy礼貌:Thisismorethanpoliteness.Agoodbusinesslettershouldbepositive,friendlyandsincere.Insteadofsaying:Iaminreceiptofyourorderfor1,000tonsofBlackTea.Yousay:Th

4、ankyouforyourorderfor1,000tonsofBlackTea.Adopt“youapproach”whenyouconveyagoodnews.Insteadofsaying:Weshallbeabletoofferyoufreecustomerserviceforyournewlypurchasedrefrigeratorfor3years.Yousay:Youwillbepleasedtohearthatyouwillsoonbeabletohaveafreecustomerserviceforyou

5、rnewlypurchasedrefrigeratorfor3years.Avoidusing“youapproach”whenconveyingbadnews.Inthissituation,youhavetohandleittactfully.Insteadofsaying:‘Yourletterisnotclearatall.Icannotunderstandit.’Yousay:‘IfIunderstandyourlettercorrectly….’LayoutofthebusinessletterFull-bloc

6、kedlayoutstyle,blockedlayoutstyleandsemi-blockedlayoutstylearecommonlyused.ADVOINDONESIALTDJlLambuk23JakartaIndonesiaTel:(62)373611/Fax:(62)2137556127March2005MrJamesBrownSalesDirectorElectraplc5NorthWayUnitedIndustrialEstateManchesterMA23BAUKDearMrBrown:(Full-bloc

7、ked)Yourssincerely(signature)JamesWattSalesManagerThefull-blockedlayoutstylehasnoindentation.Everythingisrangedleft.Thereisnopunctuationintheaddressandafterthesalutationandthecomplimentaryclose.Usesinglespacewithintheparagraph.Usedoublespacesbetweenparagraphs.Ifyou

8、havequotationsoralistofsomething,youshouldstartanewparagraph,with5-spaceindentationsontheleft.Markthispartoutbyleavingonelinespacebetweenthispara