Business English Correspondence商务英语函电《商务英语函电》编.ppt

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1、BusinessEnglishCorrespondence商务英语函电《商务英语函电》编写组主编：湖北十堰职业技术学院王燕（副教授）Unit1IntroductiontoBusinessEnglishCorrespondenceTeachingObjectives:KnowledgeRequirements:1Toenhancestudents’awarenessoffunctions&essentialqualitiesofbusinessEnglishcorrespondence2Toenablestudentstobecomefamiliar

2、withstructuralpartsandstylesofbusinessEnglishCorrespondenceCompetenceRequirements:1ToskillfullywritestructuralpartsofbusinessEnglishCorrespondencewithproperstyles2ToskillfullyrewritesentencesaccordingtoessentialqualitiesorgoldenguidelinesofbusinessEnglishcorrespondencethroughe

3、xercisesPartOneFunctionsBusinessEnglishCorrespondenceTheimportanceofpropercommunicationskillscanneverbeoverstressedasitisofcrucialimportanceintheconductofbusinessactivitiesorinbusinesspersonnel’sclear,accurateandeffectivecommunicationviatheevolvinginformationtechnology.Thewritten

4、modeofcommunicationconsistsofavastvarietyofmedia,namely,letters,memos,workingreports,instructions,notices,meetingagenda,minutes,etc.Amongthem,lettersarethemostcommonlyusedmedium.Generallyspeaking,thefunctionsofbusinesscorrespondencecanbecitedasfollows:Toinform,whichreferstoconvey

5、ingthevastamountofinformationneededtoday-to-dayoperationsofthebusiness;Toinfluence,whichmeansthatmessagesincludedinabusinesslettershouldalsoinfluencethereader’sattitudesandfunctions.Andtoentertain,whichmeansthattheabilitytowritecommunicativeorinformativebusinessletterscanbeascond

6、ucivetoyousociallyastheabilitytoconverseeloquentlyorentertainsuccessfully.Tosomeextent,suchletterscanevenhelpfacilitateallbusinessactivities,suchastimesaving,troubleshooting,inconvenience-solvingandsmoothtransactions.Theygotothehospitaltocheerasickbusinesspartner;theygotoyourbusi

7、nesspartnertothankhimorherforentertainingyoutheotherdayortoexpressyourappreciationandhospitalityofreciprocatingtheirkindnesswhenyouarenotinthepositiontodosoinperson.Theyconveyyourbestwishes,congratulations,condolences,etc.PartTwoStructuralPartsandStylesofBusinessEnglishCorrespond

8、ence2.1StructuralPartsofBusinessEnglishC