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1、BusinessEnglishCorrespondence商务英语函电《商务英语函电》编写组主编:湖北十堰职业技术学院王燕(副教授)Unit1IntroductiontoBusinessEnglishCorrespondenceTeachingObjectives:KnowledgeRequirements:1Toenhancestudents’awarenessoffunctions&essentialqualitiesofbusinessEnglishcorrespondence2Toenablestudentstobecomefamiliar
2、withstructuralpartsandstylesofbusinessEnglishCorrespondenceCompetenceRequirements:1ToskillfullywritestructuralpartsofbusinessEnglishCorrespondencewithproperstyles2ToskillfullyrewritesentencesaccordingtoessentialqualitiesorgoldenguidelinesofbusinessEnglishcorrespondencethroughe
3、xercisesPartOneFunctionsBusinessEnglishCorrespondenceTheimportanceofpropercommunicationskillscanneverbeoverstressedasitisofcrucialimportanceintheconductofbusinessactivitiesorinbusinesspersonnel’sclear,accurateandeffectivecommunicationviatheevolvinginformationtechnology.Thewritten
4、modeofcommunicationconsistsofavastvarietyofmedia,namely,letters,memos,workingreports,instructions,notices,meetingagenda,minutes,etc.Amongthem,lettersarethemostcommonlyusedmedium.Generallyspeaking,thefunctionsofbusinesscorrespondencecanbecitedasfollows:Toinform,whichreferstoconvey
5、ingthevastamountofinformationneededtoday-to-dayoperationsofthebusiness;Toinfluence,whichmeansthatmessagesincludedinabusinesslettershouldalsoinfluencethereader’sattitudesandfunctions.Andtoentertain,whichmeansthattheabilitytowritecommunicativeorinformativebusinessletterscanbeascond
6、ucivetoyousociallyastheabilitytoconverseeloquentlyorentertainsuccessfully.Tosomeextent,suchletterscanevenhelpfacilitateallbusinessactivities,suchastimesaving,troubleshooting,inconvenience-solvingandsmoothtransactions.Theygotothehospitaltocheerasickbusinesspartner;theygotoyourbusi
7、nesspartnertothankhimorherforentertainingyoutheotherdayortoexpressyourappreciationandhospitalityofreciprocatingtheirkindnesswhenyouarenotinthepositiontodosoinperson.Theyconveyyourbestwishes,congratulations,condolences,etc.PartTwoStructuralPartsandStylesofBusinessEnglishCorrespond
8、ence2.1StructuralPartsofBusinessEnglishC