Politeness in English for Business Correspondence 外贸函电中的礼貌研究

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1、PolitenessInEnglishForBusinessCorrespondenceByUndertheSupervisionofProfessorRenJingshengSubmittedinPartialFulfillmentoftheRequirementsfortheDegreeofBachelorofArtsinEnglish(InternationalTrade)totheSchoolofForeignStudiesHefeiUniversityofTechnologyJune200813

2、AcknowledgementsFirstly,IsincerelyexpressmygratitudetomyB.A.thesissupervisor—Professor.Duringmypreparationformythesis,hehasgivenmemanyprecioussuggestions.Secondly,Ialsowanttothankalltheotherteacherswhohaveevertaughtmeandadvisedmeduringmyfour-yearcollegest

3、udy.Undertheirconsiderateinstructions,IhavegainedbetterknowledgeofEnglish,whichishelpfultomythesiswriting.Lastbutnottheleast,thankstoallmyfriendsandclassmatesfortheirencouragementandadvice.13PolitenessinEnglishforBusinessCorrespondenceAbstract:Asanimporta

4、ntmeansofcommunicationinbusinessactivities,Englishforbusinesscorrespondenceplaysacrucialroleininternationalbusinesscommunication.Acourteousandappreciativelettercanhelptobuildafavorablebusinessimageforthecompanyandleadtoasuccessfulbusiness.However,aletterw

5、ithoutcourtesycannotonlyleadtothefailureofthebusinessbutdestroytheimagewhichthecompanieshavebuiltup.Therefore,showingpolitenessinbusinessletterisveryimportant.Thispaper,inthelightofG.Leech’sPolitenessPrinciple,brieflydiscussesthepragmaticprinciplesofpolit

6、enessforbusinesscorrespondencethroughmanysamples.KeyWords:Politeness;EnglishforBusinessCorrespondence;PragmaticPrinciples13外贸函电中的礼貌研究摘要：作为商务活动中一个重要的信息媒介，外贸函电起着重要的作用。一封礼貌的信函能为公司建立良好的形象。相反，不仅会导致交易的失败而且还会损坏公司已经建立的形象。因此，在外贸信函中表现适当的礼貌是必要的。论文以利奇的礼貌原则为指导，主要通过分析例

7、子来讨论外贸函电中的礼貌原则的应用。关键词：礼貌，外贸函电，语用原则13ContentsAcknowledgementsiAbstract(English)iiAbstract(Chinese)iiiContentsivChapterOneIntroduction1ChapterTwoTheImportanceofPolitenessinEnglishforBusinessCorrespondence2ChapterThreePrinciplesofPolitenessAdoptedinEnglishfo

8、rBusinessCorrespondence43.1IntroductiontoPolitenessPrinciple43.2TactMaxim43.3ModestyMaxim63.4AgreementMaxim73.5SympathyMaxim8ChapterFourSeveralAspectsonHowtoAdoptPolitenessPrinciplesProperly104.1KeepingEqualStatus10