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ID:27313948
大小:918.00 KB
页数:81页
时间:2018-12-02
《Business English Correspondence》由会员上传分享,免费在线阅读,更多相关内容在教育资源-天天文库。
1、BusinessEnglishCorrespondenceUnit1BasicKnowledgeofBusinessLetterWritingSection1FunctionsofBusinessLettersandcriteriaandgeneralProceduresforBusinessLettersWriting1.FunctionsofBusinessLetters2.CriteriaforBusinessLetters3.TheGeneralProceduresforBusinessLetterWriti
2、ng1.FunctionsofBusinessLetterstoinform,whichreferstoconveyingthevastamountofinformationneededtoday-to-dayoperationsofthebusiness;toinfluence,whichmeansthatmessagesincludedinabusinesslettershouldalsoinfluencethereader’sattitudesandfunctions.2.CriteriaforBusiness
3、LettersA.COURTESYInourletters,weshouldalwayskeepinmindthepersonwearewritingto,seethingsfromhisangle,visualizehiminhissurroundings,seehisproblemsanddifficultiesandexpressideasintermsofhisexperience.B.CORRECTNESSCorrectgrammar,punctuationandspellingarebasicrequir
4、ementsforbusinessletterwriting.Also,weshouldchoosethecorrectleveloflanguageanduseaccurateinformationanddatainourletters.C.Clearness(Clarity)清楚意思表达明确,要注意:①避免用词错误:②注意词语所放的位置:③注意句子的结构:a.explainyourselfclearly;b.avoidingambiguoussentencesandneedlessjargon;c.stateme
5、ntsinwell-constructedsentencesandparagraphs;D.Conciseness简洁①避免废话连篇②避免不必要的重复③短句、单词的运用a.inthefewestpossiblewords;b.brieflybutcompletely;E.Consideration体谅写信时要处处从对方的角度去考虑有什么需求,而不是从自身出发,语气上更尊重对方。a.TrytoputyourselfinHISplace;b.emphasizetheYOUattitude;c.emphasizeposit
6、ive,pleasantfacts;F.Completeness完整一封商业信函应概况了各项必需的事项,如邀请信应说明时间、地点等,确忌寄出含糊不清的信件。a.provideallnecessaryinformation;b.Answerallquestionsasked;c.givesomethingextra,whendesirable;G.Concreteness具体a.Tomakethemessagespecific;b.don’ttrytowriteinaliterarystyle;c.useactionr
7、atherthancamouflagedverbs;3.TheGeneralProceduresforBusinessLetterWriting:(1)Determineourpurposeofwritingacertainletter.(2)Identifywhothereadersare.(3)Organizethemessage,whichistobecontainedintheletter.(4)Writeadraft.(5)Polishthewriting.BasicKnowledgeofBusinessL
8、etterWritingSection2StructuresandLayoutofBusinessLetters1.LayoutofaBusinessLetter商业信函的格式2.Structure构成3.thewaysofwritingparts各部分的内容、作用及注意事项4.AddressingEnvelopes信封的书写方法Layouto
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