Analysis of Politeness Principles in Business Correspondence商务信函中的礼貌原则分析

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1、本科生毕业设计（论文）（2012届）设计（论文）题目AnalysisofPolitenessPrinciplesinBusinessCorrespondence作者徐丹丹分院外国语言文化分院专业班级英语0802班指导教师（职称）李斌荣(副教授)论文字数4551论文完成时间2012年4月19日杭州师范大学钱江学院教学部制AnalysisofPolitenessPrinciplesinBusinessCorrespondence商务信函中的礼貌原则分析byXuDandanAthesissubmittedtoSchoolofForeignLanguagesandCulturesQianji

2、angCollegeHangzhouNormalUniversityinpartialfulfillmentoftherequirementforthedegreeofBachelorofArtsUndertheSupervisionofLiBinrongSchoolofForeignLanguagesandCulturesQianjiangCollegeHangzhouNormalUniversityApril19th,2012AbstractBusinesscorrespondenceisanimportantmeansforpeopledoingbusinessaroundth

3、eworldtocommunicatewitheachother.Andpolitenessprinciplesplayakeypartinhelpingthemtogaintheirobjectivesinthecorrespondence.Basedonthepolitenessprinciples,togetherwiththecharacteristics,principlesandfunctionsofbusinesscorrespondence,thispaperanalyzesthepolitenessprincipleinbusinesscorrespondencet

4、hroughexamplesbothinpositiveandnegativerepresentation,andcomesupwithsomestrategies.Itconcludesthatpolitenessprincipleplaysanimportantroleinmodernbusinesscorrespondence.Keywords:businesscorrespondence;politenessprinciples;examples;strategies内容摘要商务信函是国际贸易中人们相互交流与沟通的重要方式。礼貌原则在帮助他们获得最终的商业目的扮演着重要的角色

5、。本文以礼貌原则为依据，结合商务信函的特点，原则和功能，通过实例从积极和消极表现分析了商务信函中的礼貌原则，并提出一些策略。礼貌原则在现今商务信函中发挥着举足轻重的作用。关键词：商务信函；礼貌原则；实例；策略Contents1.Introduction12.ABriefReviewofPolitenessPrinciplesandBusinessCorrespondence12.1Abriefreviewofpolitenessprinciples12.1.1Leech’spolitenessprinciples12.1.2BrownandLevinson’sfacetheory22

6、.2Abriefreviewofbusinesscorrespondence32.2.1Thedefinitionofbusinesscorrespondence32.2.2Functionandclassificationofbusinesscorrespondence43.TheRepresentationofPolitenessPrinciplesinBusinessCorrespondence43.1Politeness’spositiverepresentationinbusinesscorrespondence43.1.1Approbation53.1.2Agreemen

7、t53.2Politeness’snegativerepresentationinbusinesscorrespondence63.2.1Respect63.2.2Apology74.TheStrategiesofPolitenessPrinciplesinBusinessCorrespondence94.1Thestrategiesatthelexicallevel94.1.1Usingpositivewords94.1.2Usingspecifican