The Application of Pragmatic Principles in Business English Correspondence语用原则在商务英语信函中的应用

The Application of Pragmatic Principles in Business English Correspondence语用原则在商务英语信函中的应用

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时间:2019-01-10

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1、TheApplicationofPragmaticPrinciplesinBusinessEnglishCorrespondence语用原则在商务英语信函中的应用1ABriefIntroductionofthePaperAstechnologyadvancesandtradeandexchangesbetweencountriesincrease,itisbecomingmoreandmoreimportanttounderstandbothspokenandwrittenEnglishinmanysituationssuchasface-to-face,onthetel

2、ephone,inbusinessmeetings,lectures,speeches,television,andsoon.TherehavebeenalotofbooksandstudiesrelatedtotheBusinessEnglishCorrespondence.SomeofthemstartwithintroducingtheimportanceandinfluenceofBusinessEnglishCorrespondenceandthebasictypesofBusinessEnglishCorrespondence.Somefocusoninstr

3、uctingChinesereadersonhowtowritebusinesscorrespondenceinEnglishbyanalyzingthelanguagecharacteristics.SomediscussalotonBusinessEnglishCorrespondencebypresentingthefrequentlyusedtechniquesbygeneralmeansorprovidingnecessarybackgroundinformationforsomefrequentlyseenBusinessEnglishCorresponden

4、ce.AlthoughBusinessEnglishCorrespondenceisalwaysincludedintheabove-mentionedstudies,theydon’tseparateitfromotherformsofwriting.Besides,thestandardsforbusinesswritinghavebeenchangingallthetime.Atpresent,withtherapiddevelopmentofeconomicglobalization,peoplehavemorechancestocontactwiththeout

5、sideworldandconductbusinessuniversallythroughInternet,broadcastingandBusinessEnglishCorrespondenceaswell.TheBusinessEnglishCorrespondence,asaparticularsortofmedia,isacomplexblendofnational,social,economicandlinguistictradition.Thus,varietiesofproblemsoftenarisewhenpeopleconfrontwritingBus

6、inessEnglishCorrespondence,especiallyinaforeignlanguage.Generallyspeaking,PeoplemayhavenoproblemincompletelyunderstandingBusinessEnglishCorrespondence;however,innowaycanonewriteoutagoodpieceofBusiness39EnglishCorrespondencewithoutstudyingthegeneralknowledgeofpragmaticprinciples.Problemsex

7、istingnowinBusinessEnglishCorrespondencearehowtoensurethesuccessoflettersandwhatcanmakeaBusinessEnglishCorrespondenceaqualifiedone.Consequently,theanalysisofBusinessEnglishCorrespondencetodevelopEnglishwritingskillsisreasonableandpractical.Forinstance,inwritingtoper

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