商务英语函电unit3.ppt

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1、Unit3Inquiry询盘www.themegallery.comBasicKnowledgeConcernedLetter-writingGuideOtherCommonlyUsedExpressionsandSentencesSampleLettersPracticalTrainingPartOnePartTwoPartThreePartFourPartFiveContentswww.themegallery.comPartOneAfterthemarketresearchandestablishmentofbusinessrelations,it

2、comestotherealprocedureofanimport/exporttransaction:enquiry（询盘）offer（发盘）counteroffer（还盘）acceptance（接受）Soenquiryisthefirstrealstepinbusinessnegotiation.Warming-up:TheProcedureofImport/ExportTransactionwww.themegallery.comPartOneQuestions1.Whichstepsareirrevocable（不可取消的；不可缺少的）inasu

3、ccessfulbusinesstransaction?2.Eachoftheabovestepscanbemadeby(prospective)buyersorsellers?www.themegallery.comPartOne1.Offerandacceptanceareirrevocablebusinessstepsininternationaltradenegotiation.Thatistosay,enquiryandcounteroffercanbeomittedinrealbusinesstransaction.2.Enquiry,off

4、er,counterofferandacceptancecanbemadebyeitherprospectivebuyersorpotentialsellers.Butusuallyenquiryismadebytheprospectivebuyerwithoutengagement（约束）andofferisusuallymadebythepotentialsellerwithengagement(firmoffer实盘)orwithoutengagement(non-firmoffer虚盘).EnquiryWarming-up:TheProcedur

5、eofImport/ExportTransactionwww.themegallery.comPartOneTheimportanceofenquiry:Enquiryisusuallythefirstrealstepinbusinessnegotiation.Thenatureofenquiry:Inforeigntradeanenquiryisusually(notabsolutely)madebytheprospectivebuyerwithoutengagement,requestingforinformationonthesupplyofcer

6、taingoods.Sowecallit询盘or询价inChinese.TheImportanceandNatureofEnquirywww.themegallery.comPartOneAninquiryisarequestforinformationongoods.Whenbusinesspeopleintendtoimportaproduct,theysendoutaninquirytoanexporter.Itmayaskforaquotationoranofferforthegoodstheywishtobuyorsimplyrequestfo

7、rsomegeneralinformationregardingthesegoods.Aninquirycanbemadebywrittencorrespondence,suchasaletter,telegram,telex,fax,e-mailorverballybytalkinperson.1.AnInquiryandReply(1)www.themegallery.comPartOneInquiriesfromregularcustomersmaybeverysimpleincontent,inwhichonlythenameand/orspec

8、ificationsofthecommoditywillbementioned.