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时间:2020-08-27
《商务英语函电unit3.ppt》由会员上传分享,免费在线阅读,更多相关内容在教育资源-天天文库。
1、Unit3Inquiry询盘www.themegallery.comBasicKnowledgeConcernedLetter-writingGuideOtherCommonlyUsedExpressionsandSentencesSampleLettersPracticalTrainingPartOnePartTwoPartThreePartFourPartFiveContentswww.themegallery.comPartOneAfterthemarketresearchandestablishmentofbusinessrelations,it
2、comestotherealprocedureofanimport/exporttransaction:enquiry(询盘)offer(发盘)counteroffer(还盘)acceptance(接受)Soenquiryisthefirstrealstepinbusinessnegotiation.Warming-up:TheProcedureofImport/ExportTransactionwww.themegallery.comPartOneQuestions1.Whichstepsareirrevocable(不可取消的;不可缺少的)inasu
3、ccessfulbusinesstransaction?2.Eachoftheabovestepscanbemadeby(prospective)buyersorsellers?www.themegallery.comPartOne1.Offerandacceptanceareirrevocablebusinessstepsininternationaltradenegotiation.Thatistosay,enquiryandcounteroffercanbeomittedinrealbusinesstransaction.2.Enquiry,off
4、er,counterofferandacceptancecanbemadebyeitherprospectivebuyersorpotentialsellers.Butusuallyenquiryismadebytheprospectivebuyerwithoutengagement(约束)andofferisusuallymadebythepotentialsellerwithengagement(firmoffer实盘)orwithoutengagement(non-firmoffer虚盘).EnquiryWarming-up:TheProcedur
5、eofImport/ExportTransactionwww.themegallery.comPartOneTheimportanceofenquiry:Enquiryisusuallythefirstrealstepinbusinessnegotiation.Thenatureofenquiry:Inforeigntradeanenquiryisusually(notabsolutely)madebytheprospectivebuyerwithoutengagement,requestingforinformationonthesupplyofcer
6、taingoods.Sowecallit询盘or询价inChinese.TheImportanceandNatureofEnquirywww.themegallery.comPartOneAninquiryisarequestforinformationongoods.Whenbusinesspeopleintendtoimportaproduct,theysendoutaninquirytoanexporter.Itmayaskforaquotationoranofferforthegoodstheywishtobuyorsimplyrequestfo
7、rsomegeneralinformationregardingthesegoods.Aninquirycanbemadebywrittencorrespondence,suchasaletter,telegram,telex,fax,e-mailorverballybytalkinperson.1.AnInquiryandReply(1)www.themegallery.comPartOneInquiriesfromregularcustomersmaybeverysimpleincontent,inwhichonlythenameand/orspec
8、ificationsofthecommoditywillbementioned.
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