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时间:2020-05-11
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1、Unit3(book3)Topic:FamousBrandNameTeachingObjectives:1)Firstlistenandthentalkaboutbusinesssuccesses2)Readaboutbrandnames3)Writeaboutabrand-nameproduct4)Practicereadingskills:conceptualmeaning5)Learnandpracticeparagraphdevelopmentbyprocess6)PracticeTranslatingskills:O
2、mission7)Learntowriteadvertisements8)VisitCultureSalonaboutbrand-nameproductsTeachingFocus:1)learnnewwordsandexpressions2)readaboutanintroductionofabrandname3)writeaboutadvertisements4)practicetranslatingskills:OmissionTeachingAllotment:5periods1)1stPeriod:Listenand
3、talk2)2ndPeriod:Readandexplore(PassageA)3)3hPeriod:LanguageFocus(PassageA)4)4thPeriod:ExercisesandTranslatingSkillsPractice5)5thPeriod:WriteandProduce;CultureSalonTeachingProcedures:Stepone:Lead-inActivities1.(Task1)Listentothefollowingpassageandrearrangetheparagrap
4、hswhicharenotinthecorrectorder.Asyoulisten,numberthe”sixsecrets”.71.DialogueSamplesDialogue1:TheProsandConsoffamousBrandsIamreallyintofamousbands.Iamonastudentbudget.拮据Ican’tbeatthat.我经不起诱惑想买;towatchone’sspending;注意开支Iliketofollowfashion.)Usefulexpressions:beyondone
5、’smeans;Mytheoryis…;tofeelgood/cool;Idon’tagree…;Somethingsareworthspendingthemoneyon;Ibelievetheyworklonger.Dialogue2:WhyPiracyExists(Ican’taffordtherealthing.ItisafakeIgotatastreetmarketonthecheap.Butdon’tyoufeelbadsupportingpirates?Ithinkitisillegal.Butdesignerlu
6、xuryitemsarepricedbeyondmostpeople’smeans.elitefew;thegeneralpublic.theaverageconsumer.Itisunfairtoexploittheworkofproducers.Iwishtheywouldn’tpricetheirproductssohigh.)MakingupdialogueTeacher:Whatdoyoudoifyoucan’taffordtobuyarealthing?Why?(Ioftenchoosetobuyafakebeca
7、useit’sbeyondmymeans.Ichoosetobuyacheaperonebecauseitfollowsfashion.IfeelbadsupportingpiratesifIbuyafake……Mytheoryisthat……)3.CommunicativeTasksTask2:TalkingaboutcomputersoftwarepiracyRoles:AandBSituation:Twofriendsarediscussingcomputersoftwarepiracy.RoleA:You’reacom
8、puterfan,andyouhavebeenbuyingandusingalotofsoftwareproducts.Yourideaisthatifyoucangetthesamething,thoughafakearticleforlessmoney,whynot?Ro
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