国内游客行前信息搜索与目的地满意度评价研究——以黄山风景区为例.pdf

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1、2012年第6期总第128期文章编号：1003—2398(2012)06—0137-08国内游客行前信息搜索与目的地满意度评价研究——以黄山风景区为例刘春济，刘民英(上海师范大学金融学院，上海200234)SIr【JDYoNPRE—TRIPTRAvELINFoRM’IoNSEARCHANDSATISFACTIONATDESTINATIoNFRoMDoESTICToURISTS——ACaseStudyofHuangshanScenicDistrictLIUChun-ji，LIUMing—ying(Sc

2、hoolofFinance,ShanghaiNormalUniversity,Shanghai200234,China)Abstract：Basedontheliteraturereview，thecurrentarticletakesHuangshanScenicDistrictasanexampleandconstructsPre—tripTravelInformationSearchScaleandTouristSarisfactionScalewiththepurposeofre．ducin

3、gdimensionsofthepre—triptravelinformationsearchingandtouristsatisfactionatdestinationthroughfactoranalysisapproach，andtestingthediferencesingroupsaboutthefactorsthroughindependentsamplest-testandmultiplecomparisonsofPost-Hoctest．Andtheimpactsofdiferent

4、demographiccharacteristicsonthesocialenvironmenthavenopositivecorrelations，whereastheimpactofvocationonthenaturallandscapeinlessaffectedbyclimatehasapositivecorrelation．Canonicalcorelationanalysisshowspositivecorrela．tionsbetweenfourfactorsincludingthe

5、healthcareinformation。thein．depthinformation．themediaorientedinformationsearchandtheexperienceandinformationsearchfromthetravelagencyofpre·triptravelinfor·-mationsearchandtouristsatisfactionatdestination．whiletouristspay1essattentiontothein—depthinforl

6、Tla．tionandmemedia．orientedinformation．Atthesametime．themorethetourists’perceptiontowardsthehealthcareinformation。thehigherthetourists’evaluationtowardsthenatura】landscapein1essaffectedbyclimate；themorethetourists’perceptiontowardsthein—depthinformatio

7、nandtheexperienceandinforma—tionsearchfromthetravelagency，thehigherthetourists’evaluationtowardsthesocialenvironment．thenat．urallandscapeinmoreafectedbyclimateandtheculturelandscape；themorethetourists’perceptionto—wardsthemedia—orientedinformationsearc

8、h，thehigherthetourists’evaluationtowardsthenaturallandscapeinmoreafectedbyclimateandthetourisminfrastructureandproduct．Kcywords：pre—triptravelinformationsearch；touristdestination；satisfactionatdestination提要：行前信息搜索是游客旅游决策过程的首要入性信息”、“信息搜索