致用商务英语阅读（下）programmetwoPackagingofProducts.ppt

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1、PackagingofProductsProgrammeTwoContentsCompanyLogoProgrammeContent1ProgrammeObjective2Warmingup3PassageOne4PassageTwo5Contents1234readaboutapassageonthevalueofpackagingandlabelingreadaboutapassageongreenpackagelearnthecommonexpressionsonpackaginglearnthetypesofpackagingandwayofdevelopinggreenpac

2、kageProgrammecontentObjective1234talkaboutthematerialsandcontainersforpackagingtalkaboutthepackagingconditionandpackagingmarknegotiateonthepackagingclausesinthebusinessactivitiescommunicatewithforeignbusinesspartnersonthemattersofpackagingProgrammeobjectiveWarm-upChallengeYourselfCanyoutellusthe

3、Chinesemeaningofthefollowingwordsimmediately?(5)conserve(1)impact(3)boundary(4)contain(2)expiry(6)distribute(7)generate(8)workshop(9)permanent(10)distinctiveWarm-upShortSurveyHaveyougotsomeideaofthefollowingtermsbeforereadingthepassage?CompanyLogo(4)greenpackaging(5)resources(3)packaging(1)label

4、(2)containerPassageOne：TheValueofPackagingandLabelingAsakeymarketingtool,packagingisexpectedbycompaniestobea“spokesperson”fortheirproducts.Itisbecausethatanappealingpackagewillcreateadistinctivelookfortheproductstostandoutinacrowdandincreasesales.Usually,packagingisseenasacontainer.Manyproductsm

5、ustbecontainedtohandle,suchasdrinking,milk,wine,salt,flouretc.Theseliquidandfreeflowingsolidsareoftenpackagedsothattheycanbedistributedtothemarketsandtakenhomebytheconsumers.Besides,somelargeandheavygoodssuchasrefrigeratorsandwashingmachinesarepackagedsothattheycanbehandledbyworkersintheworkshop

6、orduringtransit.Themainfunctionofpackagingistoprotectwhatisinside.Manyproductsarevulnerabletoenvironmentalconditions.Forexample,biscuitsmustbeprotectedagainstthelossofmoisture.Someproductsaresensitivetooxygen,somearesensitivetotemperature,somecanbedamagedbycrushing,andsomecanberuinedbyshockandvi

7、bration.Thenthepurposeofpackagesistoprotectthegoodsinsoundcondition.Packagingalsohasitsservicefunction.Thevariousitemsofinformationprintedonpackagingprovidetheconsumerwithdetailsaboutthecontentsandtheuseofaparticularproduct.