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ID:44326834
大小:4.18 MB
页数:60页
时间:2019-10-20
《致用商务英语阅读(上)programmefourCompanyProfile》由会员上传分享,免费在线阅读,更多相关内容在教育资源-天天文库。
1、CompanyProfileProgrammeFourContentsProgrammeContent1ProgrammeObjective2Warming-up3PassageOne4PassageTwo5ProgrammeContentReadapassageoncompanyprofile;Readapassageonanexampleofacompanyprofile;Learnthecommonexpressionsoncompanyprofile;Learntypesofcompanyanddepartmentsinacompany.ProgrammeObjective
2、Talkaboutcompanyscaleandcompanymanagement;Talkaboutcompanyoperationandperformance;Introducethelineofcompanybusinesstoyourclients;Communicatewithforeignbusinesspartnersonthemattersofcompanyprofile.PartoneWarming-upChallengeYourselfCanyoutellustheChinesemeaningofthefollowingwordsimmediately?1.pr
3、ofile2.approach3.fulfill4.potential5.evaluate6.exceed7.essential8.absolutely9.maximum10.enableShortSurveyHaveyougotsomeideaofthefollowingtermsbeforereadingthepassage?1.capacity2.leverage3.quotation4.infrastructure5.missionPassageOneCompanyProfileThemainpurposeformakingagood“companyprofile”isto
4、approachyourpotentialcustomerwithyourcompany’sstrengthintermsofcapacity,quality,financialleverage,andexperienceandtoshowyourabilitytostartthebusinessandtodevelopitinatrustworthyway.Theideabehinditistoconvinceyourpotentialcustomertorelyonyoubygivinghimrelevantinformationinastagewherehehastoeval
5、uateyouroffer.Untilthattimehehadonlymetwithyou,seenyourbrochureorfoundyouraddress.Heisnowlookingatyourquotationoroffersandtheremaystillbedoubtsinhismind.The“CompanyProfile”increasesyourvaluecomparedtoyourcompetitorsbyinfluencingpositivelythedecisionofyourpotentialcustomertostartbusinesswithyou
6、.Theimpressionapotentialcustomerhasaboutyourorganizationisstronglyinfluencedbythewayyouhavefulfilledhisexpectations.Notfulfillingtheexpectationscausesdisappointment.Fulfillingtheexpectationshoweverisnotenough.Youwillonlyscorewhenyouexceedthem.Thecontentofyourcompanyprofileshouldincludeorcontai
7、nintroduction,companydata,structureandinfrastructure.Mostimportantlyyouneedtoclearlyandprofessionallypresentyourproducts,capacity,equipment,qualitypolicy,experience,financialstatements,shortandlongtermplansandgoodreferences.Itisalsoprof
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