致用商务英语阅读（上）programmethreeVisitingTradeFair.ppt

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1、VisitingTradeFairProgrammeThreeContentsProgrammeContent1ProgrammeObjective2Warming-up3PassageOne4PassageTwo5ProgrammeContentReadapassageontradefair;Readapassageonwhyexhibitattradefair;Learnthecommonexpressionsusedontradefair;GetsomeideaofmajorfairsandtherelativedepartmentsinChina.ProgrammeObje

2、ctiveIntroduceproductsatthetradefairs;Talkaboutthepricesofproductsatthetradefairs;Talkabouttradefairandthevirtualtradeshow;Communicatewithforeignbusinesspartnersonthemattersoftradefair.PartoneWarming-upChallengeYourselfCanyoutellustheChinesemeaningofthefollowingwordsimmediately?1.showcase2.vir

3、tually3.demonstrate4.dynamism5.considerable6.era7.promotional8.accommodation9.consequently10.incurShortSurveyHaveyougotsomeideaofthefollowingtermsbeforereadingthepassage?1.tradefair2.expo3.promotionalliterature4.exhibitormanual5.virtualtradeshowPassageOneTradeFairAtradefair(tradeshow,tradeexhi

4、bitionorexpo)isanexhibitionorganizedsothatcompaniesinaspecificindustrycanshowcaseanddemonstratetheirlatestproducts,service,studyactivitiesofrivalsandexaminerecentmarkettrendsandopportunities.Incontrasttoconsumerfairs,onlysometradefairsareopentothepublic,whileotherscanonlybeattendedbycompanyrep

5、resentatives(membersofthetrade,e.g.professionals)andmembersofthepress,thereforetradeshowsareclassifiedaseither“Public”or“TradeOnly”.Afewfairsarehybridsofthetwo;oneexampleistheFrankfurtBookFair,whichistrade-onlyforitsfirstthreedaysandopentothegeneralpubliconitsfinaltwodays.Theyareheldonacontinu

6、ingbasisinvirtuallyallmarketsandnormallyattractcompaniesfromaroundtheglobe.Forexample,intheU.S.therearecurrentlyover10000tradeshowsheldeveryyear,andseveralonlinedirectorieshavebeenestablishedtohelporganizers,attendees,andmarketersidentifyappropriateevents.Moderntradefairsfollowinthetraditionof

7、tradefairsestablishedinlatemedievalEurope,intheeraofmerchantcapitalism.Inthisera,produceandcraftproducersvisitedtownsfortradingfairs,tosellandshowcaseproducts.Fromthelateeighteenthcentury,IndustrialExhibitionsinEuropeandNorthAmericabeca