致用商务英语阅读（下）programmethreeSoleAgent

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1、SoleAgentProgrammeThreeContentsCompanyLogoProgrammeContent1ProgrammeObjective2Warmingup3PassageOne4PassageTwo5Contents1234readaboutapassageonasoleagentandhisdutiesreadaboutapassageonhowtodraftaSoleAgentAgreementlearnthecommonexpressionsonagentsandsoleagentslearnthedifferenc

2、eofcommercialagent,brokerandsalesmanProgrammecontentObjective1234talkaboutseekinganagentandemployinganagenttalkaboutagentsandagentsagreementwithbusinessclientsnegotiateonbeingsoleagentsclausesinthebusinessactivitiescommunicatewithforeignbusinesspartnersonthemattersofsoleage

3、ntsProgrammeobjectiveWarm-upChallengeYourselfCanyoutellustheChinesemeaningofthefollowingwordsimmediately?(5)disclose(1)appoint(3)reliable(4)loyalty(2)specify(6)compensate(7)obedience(8)accomplish(9)negligent(10)trustworthyWarm-upShortSurveyHaveyougotsomeideaofthefollowingte

4、rmsbeforereadingthepassage?CompanyLogo(4)principal(5)soleagentagreement(3)soleagent(1)agency(2)soleagencyPassageOne：ASoleAgentandHisDutiesAgentsoftenplayaveryimportantrole.inforeigntrade.APrincipalwillappointsomeoneashisagentwhowillbeemployedtorepresentthecompanyandsellitsp

5、roductsinagivenareatoodistanttobeeffectivelycoveredbythecompanyitself.Anagenttobeappointedshouldhavesufficientmeanstodevelopthetradeandhavereliableconnectionsinthedesignatedarea.Anagentreferstoabusinessororganizationestablishedtoprovideaparticularservice,typicallyonethatinv

6、olvesorganizingtransactionsbetweentwootherparties.Thetermsofagencyaresometimessetoutincorrespondencebetweentheparties,butwheredealingsareonalargescale,aformalagreementmaybedesirable;ortheagreementmaybedraftedbyoneofthepartiesinconsultationwiththeother.Asforaprospectiveagent

7、weshouldknow:(1)hisreliabilityandfinancialsoundness;(2)hismarketconnections;(3)histechnicalabilitytohandlethegoodstobemarketed;and(4)thenatureandextentofotheragenciestheymayhold,andinparticular,whethertheyareconnectedwiththesalesofcompetingproducts.Asoleagentmaybeafirmorape

8、rsonwhoactsexclusivelyforoneforeignprincipalwithsoleagencyrightstosellonacommissio