跨文化交际第二单元culture的定义.ppt

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1、Unit2Culture0919080080IvyReadingI.WhatiscultureDefinitionThewayoflife,especiallythegeneralcustomsandbeliefs,ofaparticulargroupofpeopleataparticulartime.5basicneedsTheneedsof:physiological/safety/belongingness/esteerm/self—actualizationPayattentionMostofthetime,thedifferentwaysthatarethecustomsofdiff

2、erentculturesareneitherrightnorwrong.DefinitionThegroupofpeoplewhosharethesameancestery.Cultureascommidtiesorproductssuchastoys,foods,films,musics……Culturemaybedefinedaswhatasocietydoesandthinks---E.Spair,1921毛泽东《新民主主义论》三：“一定的文化（当作观念形态的文化）是一定社会的政治和经济的反映，又给予伟大影响和作用于一定社会的政治和经济。”AbrahamHaroldMaslowCult

3、ureisnotainstinctbehavior,butlearnedfromparents,teachers,andgrowingupinit.Whatpeopleeat,whentheyeat,andthemannersinwhichtheyeatareallpatternedbyculture.Itissimplythatdifferentpeopledosamethingsindifferentmanners.FurtherreadingIUnderstaningCultureAllmenundergothesamepoignantlifeexperiences.Thebiologi

4、calpotentialitiesofthespeciesaretheblockswithwhichculturesarebuilt.Thefactorsofnaturealsolimitcultureforms.Culturearisesoutofhumannature,anditsformsarerestrictedbothbyman’sbiologyandbynaturallaws.Cultureiscreatedandtransmittedbypeople.CultureisaconvenientabstractionCultureisawayofthinking,feeling,be

5、lieving.CultureAcultureconstitutesastorehouseofthepooledlearningofthegroupTheessenceoftheculturalpeocessisselectivity.TheselectionisonlyexceptionallyconsciousandrationalCultureAcultureislearnedbyindividualsastheresultsofbelongingtosomeparticulargruopAcultureconstitutesthatpartoflearnedbehaviorwhichi

6、ssharedwithothers.Cultureregulatesourlivesateveryturn.RuthBnendictCultureisthatwhichbindsmentogether.Thankyou!