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1、MakingSenseoftheWorld- WhyDoWeNeedConcepts?ToomuchinformationtotreateachpieceindividuallyConceptsarenecessaryforeffectivecommunicationItisusefultogroupsimilarthingstogetherConceptsallowustogobeyondtheinformationgiventomakeinferencesandunderstandwhatisgoin
2、gonGuideourattentionandinterpretationConceptsallowustoreasonaboutproblemswefaceGoingBeyondtheInformationGivenTheprocedureisactuallyquitesimple.Firstyouarrangethingsintodifferentgroups.Ofcourse,onepilemaybesufficient,dependingonhowmuchthereistodo.Ifyouhave
3、togosomewhereelseduetolackoffacilities,thatisthenextstep;otherwiseyouareprettywellset.Itisimportantnottooverdothings.Thatis,itisbettertodotoofewthingsatoncethantoomany.Intheshortrunthismaynotseemimportantbutcomplicationscaneasilyarise.Amistakecanbeexpensi
4、veaswell.Atfirstthewholeprocedurewillseemcomplicated.Soon,however,itwillbecomejustanotherfacetoflife.Itisdifficulttoforeseeanyendtothenecessityforthistaskintheimmediatefuture,butthenonecannevertell.Aftertheprocedureiscompletedonearrangesthematerialsintodi
5、fferentgroupsagain.Eventuallytheywillbeusedoncemoreandthewholecyclewillthenhavetoberepeated.HowConceptsGuideInterpretationDN96NowTryItWhenYouUnderstandtheConceptsDrinking16NotDrinking19WhatConceptsAreWeThinkingAbout-ActivatingConceptsStimulusfeatures-this
6、seemsobvioussoitreallyhasn’tbeenstudiedSalienceSoloStatusStudiesMcGuireStudiesPriming-TheDonaldStudy(Srull&Wyer,1979)TheDevine(1989)StudyChronicAccessibilityGoalsDonaldIranintomyoldacquaintanceDonaldtheotherday,andIdecidedtogooverandvisithim,sincebycoinci
7、dencewetookourvacationsatthesametime.SoonafterIarrived,asalesmanknockedatthedoor,butDonaldrefusedtolethimenter.Healsotoldmethathewasrefusingtopayhisrentuntilthelandlordrepaintshisapartment.Wetalkedforawhile,hadlunch,andthenwentoutforaride.Weusedmycar,sinc
8、eDonald’scarhadbrokendownthatmorning,andhetoldthegaragemechanicthathewouldhavetogosomewhereelseifhecouldn’tfixhiscarthatsameday.Wewenttotheparkforaboutanhourandthenstoppedatahardwarestore.Iwassortofpreoccupied,butDo
