外贸英语函电01Unit One Basic Knowledge of Business Letter Writing.docx

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1、UnitOneBasicKnowledgeofBusinessLetterWriting【基本要求】本单元主要介绍商务书信写作的基本知识，使学生了解国际书信写作的格式，掌握英美不同的写作方法和风格。【重点难点】1.正确设置及书写信封2.正确掌握和理解英式的书信写法与美式的书信写法的差异【讲授学时】4学时【课程内容】Ⅰ.BriefIntroduction1.Components/ElementsofBusinessLetters 1）Letterhead2）Date3）InsideAddress4）Salutation5）Body6）ComplimentaryClose7）S

2、ignature8）References9）AttentionLine(Attn/Att)10）SubjectLine11）CarbonCopyNotation(C.C./cc)12）Enclosure(Encl)13）Postscript(P.S.)14）IdentificationLine2.FormatofBusinessLetters1）Full-blockFormat2）IndentedFormat3）Semi-blockFormat3.AddressingEnvelopes4.GoodWritingPrinciples1）Clearness2）Concisene

3、ss3）Correctness4）Concreteness5）Courtesy6）Consideration7）CompletenessⅡ.NewWordsandExpressions（见课本P12）Ⅲ.Notes1.Letterhead信头2.Date日期3.InsideAddress信内地址4.Salutation称呼5.Body正文6.ComplimentaryClose结尾套语7.Signature签名8.Reference信函编号9.AttentionLine经办人10.SubjectLine事由12.Enclosure附件13.Postscript附言14.Id

4、entificationLine承办人代号15.FullblockFormat齐头式/平头式16.IndentedFormat缩进式/斜列式17.Semi-blockFormat半齐头式18.Yourcompanyhasbeenintroduced/recommendedtousby…承蒙……介绍，我们得知贵公司……19.prospectivebuyers潜在买主20.enterintosomethingwith开始；建立（某种关系等）21.Wetakethelibertyofwritingtoyouinthehopeofenteringintobusinessrelat

5、ionswithyouinthelineoftextilesbusiness.我们冒昧致函贵公司，希望与你方建立业务关系，从事纺织品贸易。22.Weareindebtedto…for…承蒙……的介绍得知……23.Weencloseacopyofourexportlist…随函附寄我方出口商品目录一份……动词enclose在商务书信中使用频率极高，基本意思是“随函附寄”。24.Atpresent，weareinterestedinextendingourrangeandwouldappreciateyoursendinguscataloguesandquotations.现欲

6、扩展业务范围，望惠寄贵方商品目录和报价单。25.Wewouldexpecttotransactasignificantvolumeofbusiness.本公司希望达成大笔交易。26.Clearness清楚27.Conciseness简洁28.Correctness准确29.Concreteness具体30.Courtesy礼貌31.Consideration体谅32.Completeness完整Ⅳ.UsefulExpressionsonOpeningSentencesandClosingSentences1.特此奉告：a.Wearepleasedtoinformyoutha

7、t…b.Wehavepleasureininformingyouof…c.Wehavethepleasureofapprisingyouof…d.Wetakethelibertyofannouncingtoyouthat…e.Pleaseallowustocallyourattentionto…2.专此奉告：a.Thepurposeofthisletteristoinformyouthat（of）…b.Theobjectoftheletteristotellyouthat（of）…3.惠请告知：a.Pleasein