业务计划与财务预测.ppt

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1、·········1年······业务计划–业务计划与财务预测–拟制：······业务计划小组审核：··批准：ttt内容页码·········1年总体业务目标···3.产品策略与计划···3.1产品策略···3.···销售目标的确立和分解依据193.3具体产品计划3······.R&D策略与新品计划···3···.1R&D策略·········.···新品计划···9···.销售策略与销售计划·········.1销售策略·········.···区域市场销量目标及分解·········.3资源配置计划···1···.···销售政策91···.···售后服务计划9·····

2、·.市场推广策略与计划9······.1市场推广基本策略9······.···市场推广计划1······ttt···.生产策略与计划1·········.1生产策略1···9···.···国内市场需求及出口市场需求113···.3生产计划按月分解11······.···生产线安排1·········.采购策略与计划131···.1采购职能战略13······.···需求采购计划13···9.人力资源策略与计划1399.1人力资源策略······9.···人力资源计划······9.3员工培训策略与计划······质量计划······11.生产经营预算······1···.财务

3、预测、风险分析以及所需的支持1···3内容页码ttt·········1年总体业务目标总销量：···（悲观）、···（中性）、···（乐观）市场占有率：··%总产量：···年末目标库存：···存货周转率：次/年销售收入：亿元（含税）净利润：亿元净资产收益率：(悲观)、（中性）、1（乐观）全员劳动生产率：(含销售人员)(不含销售人员)ttt3产品策略与产品计划ttt3.1产品策略ttt·········1年······基本产品策略稳固···市场，提升···销售提升···、······的销售比重及市场份额提升各规格···中具有新造型和新功能的中高档产品比重系列化，有节奏的新品推出

4、·········1年······的基本产品策略是在稳固传统市场的基础上，提升其大······和···、······的内部销售比重，并在各规格产品中提升具有新卖点的中高档···比重ttt针对各规格产品将制定不同的产品策略·········1年产品策略一览表···“···“···“···“···“3···“···3“···1“高低中低高中低高中低高中低1···%······%······%···%······%······%3···%3···%······%······%3···%······%产品结构基本策略主要目标客户价格定位（元）毛利要求平均成本要求···)（元）分销渠道

5、···1·········3···············1··················1·········年···年···年···年1年···年···年1.···年···年···年1.···年···年···年1-···年一户多机一户多机县,镇集团,农村一户多机新婚县,镇更新,新婚县,镇换代换代集团,高收入技术要求发展要求生命周期销量1）销售时间功能···外观市场推广ATLBTL一般较全一般简单较全一般简单较全一般简单一般更新新婚FS···/FSFSFS···/FSFSFS···/·········/FS······FSFS

6、一般时尚新较好时尚较新较好时尚较新较好时尚较新较好时尚·········>1·········1·········-1·········<1·········>1··················-1·········<·········>··················-·········<·········>···············3······-············<···3··················%···%···%1···%1···%···%1···%···%······%1···%3···%······%···%······%>3·

7、··%>3···%···1···1···························1··················1···3···1·····················31·······································高中档：百货、···专卖低档：超市及县区···专卖共···亿元左右ATL：···.···亿元，BTL=1.···亿元(ATL：BTL=···：···)1）单个型号销量(···)···)不包含模具费用高ttt产品策略具体功能ttt产品策略具体