外贸英语函电.ppt.ppt

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1、SessionFourReviewonUnitThreeReviewQ&A:Whatis“Statusenquiry”?Itisthewrittencommunicationinwhichtradersrequestinformationaboutotherfirms’financialposition/status,credit,reputationandbusinessmethods.ReviewWherecanweobtaininformationconcerningothercompany’sStatus?BanksThechamberofcommerc

2、eBusinesspartnerUnitFourEnquiriesandReplies1.Abriefmentionofhowyouobtainedhisname.Ageneralintroductionofyourowncompany.Someindicationofthedemandsforthegoodswhichhedealsin.Detailsofwhatyouwouldlikehimtosendyou.Aclosingsentencetoroundofftheenquiry.HowtowriteanenquiryletterHowtoreplypr

3、operlyAreplytoanenquiryisnormallyfairlybrief,politeanddirect.ThankthebuyerforhisenquirySupplyalltheinformationrequested,suchassample,catalogue,pricelistetc.SometimesproviderelevantadditionalinformationConcludewithoneortwolinesencouragingthebuyertoplaceorderandassuringhimofgoodservice

4、.SometipsforyouIfthecustomersignstheletterofenquiryas“Mr.B.Green”,thenbeginyourreplywith“DearMr.Green”toaddapersonaltouchtotheletter.Don’tforgettomentionthedateofhisletterandquoteanyotherreferencethatappeared.Avoidopeningsentencelike“Weareinreceiptofyourenquiry”or“Inreplytoyourenquir

5、y”.Asthesesentencestendtosoundrathercold.SometipsforyouDon’tusesentenceslike“itwasourutmostpleasurethatwereceive…”or“wedeeplyregretthatwecannotsupplyyouwith…”.Asyouwillappearabitdesperate,orevenworseinsincere.Writereplyletterinplain,directEnglish,withastraightforward“thankyoufor…”,or

6、“Iamsorrythat…”willcreateanimpressionofanefficientcompany.SometipsforyouIfyourcompanyiskeentoincreasesales,orisputtinganewproductonthemarket,theletterofreplymustfulfillthefunctionofasalesperson;itmustcontaininformationwhichwillarousethereader’sinterestandpersuadehimorhertoplaceanorde

7、r.e.g.Wethinkyouhavemadeanexcellentchoiceinselectingthisline,andonceyouhaveseenthesampleswearesureyouwillagreethatthisisuniquebothintextureandcolor.SometipsforyouIfyoudonothavewhattheinquirerhasaskedfor,buthaveanalternative(替代品),offerittohimorher.Butdonotcriticizetheproductheorsheori

8、ginallyasked