资源描述：
《沃尔玛 麦德龙 屈臣氏 市场定位 分析.doc》由会员上传分享，免费在线阅读，更多相关内容在行业资料-天天文库。
1、Arejectisnothing!Subjectinvestigator：LimingYuDifferentPositioningDifferentChoice－－themarketpositioninganalysisofWal-Mart,MetroandWatsons8/8Arejectisnothing!DifferentPositioningDifferentChoice－－themarketpositioninganalysisofWal-Mart,WatsonsandMetroSubjectinvestigator：LimingYuWal-MartSup
2、ercenterWal-MartStores(Inc.)isanAmericanpublicmultinationalcorporationhavingabouteightthousandsupercentersallaroundtheworld.TherearesixsupercentersinWuHan.Thecompanyistheworld's18thlargestpubliccorporation,accordingtotheForbesGlobal2000list,andthelargestpubliccorporationwhenrankedbyrev
3、enue.Itisalsothebiggestprivateemployerintheworldwithover2millionemployees,andisthelargestcompanyintheworld.ThecompanywasfoundedbySamWaltonin1962,incorporatedonOctober31,1969,andpubliclytradedontheNewYorkStockExchangein1972.ItisheadquarteredinBentonville,Arkansas.Wal-Martisalsothelarges
4、tgroceryretailerintheUnitedStates.In2009,itgenerated51%ofitsUS$258billionsalesintheU.S.fromgrocerybusiness.ItalsoownsandoperatestheSam'sClubretailwarehousesinNorthAmerica.Wal-Marthas8,500storesin15countries,under55differentnames.ThecompanyoperatesunderitsownnameintheUnitedStates,includ
5、ingthe50statesandPuertoRico.ItoperatesinMexicoasWal-mex,intheUnitedKingdomasAsda,inJapanasSeiyu,andinIndiaasBestPrice.IthaswhollyownedoperationsinArgentina,Brazil,andCanada.Wal-Mart'sinvestmentsoutsideNorthAmericahavehadmixedresults:itsoperationsintheUnitedKingdom,SouthAmericaandChinaa
6、rehighlysuccessful,whileitwasforcedtopulloutofGermanyandSouthKoreawhenventurestherewereunsuccessful.Inoneword,Wal-Martsupercentersareretailchainstoreswhichsalelowpriceproducts.8/8Arejectisnothing!MARKETPOSITIONINGWal-Martaimedatgeneralcustomers.Theyarefrugal.SoWal-Martdoeseverythingbas
7、edonlowprices.NowyouseethatWal-Martmeanslowprices.Ithasplentifulproducts,lowpricesandconsiderateservice.Peopleknowwhatthey’regoingtogetwhentheybuyproductsorservicesfromthosecompanies.Wal-Martbecomesthefirstchoice.PRODUCTPlentifulproducts.Wal-MartcomesupwithOne-StopShopping.Ithasabout
