资源描述：
《沃尔玛 麦德龙 屈臣氏 市场定位 分析》由会员上传分享，免费在线阅读，更多相关内容在工程资料-天天文库。
1、Arejectisnothing!Subjectinvestigator：LimingYuDifferentPositioningDifferentChoice－－themarketpositioninganalysisofWal-Mart,MetroandWatsons8/8Arejectisnothing!DifferentPositioningDifferentChoice－－themarketpositioninganalysisofWal-Mart,WatsonsandMetroSubjectinvest
2、igator：LimingYuWal-MartSupercenterWal-MartStores(Inc.)isanAmericanpublicmultinationalcorporationhavingabouteightthousandsupercentersallaroundtheworld.TherearesixsupercentersinWuHan.Thecompanyistheworld's18thlargestpubliccorporation,accordingtotheForbesGlobal20
3、00list,andthelargestpubliccorporationwhenrankedbyrevenue.Itisalsothebiggestprivateemployerintheworldwithover2millionemployees,andisthelargestcompanyintheworld.ThecompanywasfoundedbySamWaltonin1962,incorporatedonOctober31,1969,andpubliclytradedontheNewYorkStock
4、Exchangein1972.ItisheadquarteredinBentonville,Arkansas.Wal-MartisalsothelargestgroceryretailerintheUnitedStates.In2009,itgenerated51%ofitsUS$258billionsalesintheU.S.fromgrocerybusiness.ItalsoownsandoperatestheSam'sClubretailwarehousesinNorthAmerica.Wal-Marthas
5、8,500storesin15countries,under55differentnames.ThecompanyoperatesunderitsownnameintheUnitedStates,includingthe50statesandPuertoRico.ItoperatesinMexicoasWal-mex,intheUnitedKingdomasAsda,inJapanasSeiyu,andinIndiaasBestPrice.IthaswhollyownedoperationsinArgentina,
6、Brazil,andCanada.Wal-Mart'sinvestmentsoutsideNorthAmericahavehadmixedresults:itsoperationsintheUnitedKingdom,SouthAmericaandChinaarehighlysuccessful,whileitwasforcedtopulloutofGermanyandSouthKoreawhenventurestherewereunsuccessful.Inoneword,Wal-Martsupercenters
7、areretailchainstoreswhichsalelowpriceproducts.8/8Arejectisnothing!MARKETPOSITIONINGWal-Martaimedatgeneralcustomers.Theyarefrugal.SoWal-Martdoeseverythingbasedonlowprices.NowyouseethatWal-Martmeanslowprices.Ithasplentifulproducts,lowpricesandconsiderateservice.
8、Peopleknowwhatthey’regoingtogetwhentheybuyproductsorservicesfromthosecompanies.Wal-Martbecomesthefirstchoice.PRODUCTPlentifulproducts.Wal-MartcomesupwithOne-StopShopping.Ithasabout
