商务英语（含磁带） 教学课件 作者 阮绩智商务英语课程课件Unit 7 Establishing Business Relations.ppt

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1、UNIT建立商务关系LearningObjectivesEstablishingbusinessrelationswithprospectiveclientsUnderstandingbusinessetiquetteWritinglettersforestablishingbusinessrelationsEstablishingBusinessRelations◆SpeakingTask◆Warm-upPractice◆ListeningTask◆Follow-upPracticeCONTENTS◆WritingTask◆ReadingTaskWarming-upPrac

2、ticeWeneedtodiscusssomequestionsaboutwhatwearegoingtolearninthisunit.Sure,that’llhelpusunderstandbetteraboutwhatweareaskedtodo.Theestablishmentofbusinessrelationsisoneoftheimportantundertakingsinthefieldofforeigntradeasaforeign-tradefirmneedsextensivebusinessconnectionstomaintainorexpanditsbu

3、sinessactivities.Tradersmustnotonlydoeverythingpossibletoconsolidatetheirestablishedrelationswithfirmshavingpreviousbusinessbutalsodevelopandrevitalizetheirtradebysearchingfornewconnectionsfromtimetotime.Tofindourwhomafirmisdealingwith,informationisobtainablethroughdifferentchannels.Afterthat

4、,lettersorcircularsshouldbesenttothepartiesconcernedtoexpresssimply,clearlyandconciselywhattheycansellorwhattheyexpecttobuy.1.Establishingbusinessrelations2.Discussion1）Nowasaclass,pairsorgroups,thinkofasmanychannelsasyoucanthatareassociatedwithestablishingbusinessrelations.tradefairBusinessC

5、hannelEstablishingBusinessRelationsNotransactionscanbeconducteduntilcontactshavebeenmadebetweentwoormorecompanies.Toestablishbusinessrelationswithprospectivedealersisoneofthevitalimportantmeasuresbothforanewlyestablishedfirmandanoldonethatwishestoenlargeitsbusinessscopeandturnover.Businessrel

6、ationscanbeestablishedthroughthefollowingchannels:1)Banks;2)Tradedirectory;3)Chinesecommercialcounsellor’sofficeinforeigncountries;4)Businesshousesofthesametrade;5)Advertisements;6)Tradefairsandexhibitions;7)Chambersofcommerce;8)Introductionfrombusinessconnections;9)TheInternet.2）Ofallthechan

7、nels,whichdoyouthinkisthemosteffectiveone?Why?3）Whatwillyoudotomaintaintheestablishedrelations?4)Whyarepeoplestillwritingletterswhileit’ssoconvenienttosendfaxesandemail?3.Afterbusinessisestablished,severaltradetermsneedtobetalkedoverinorderto