外贸英语函电 教学课件 作者 张成伟Cahpter 1 Business Letter Writing.ppt

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1、UnitoneBusinessLetterWritingPrinciplesofbusinessletterwriting1）Thefirstprincipleisclearness清楚:Inordertoachievethatyoushouldnotconveymorethanoneideainasentence.Youshouldnotintroducemorethanonetopicinaparagraph.Youshouldnotdealwithmorethanonematterinaletter.2

2、）Thesecondprincipleisconciseness简要:Trytomakeyourmessagebriefandtothepoint.Avoidusinglongwordsandsentences.Usedailyexpressionstoreplacejargons.Expressyourselfinanorderlyandlogicalway.Agoodbusinesslettershouldbenatural,humanandeasytoread.Herearesomeexamples:In

3、steadofsaying:WeshouldbeobligedifyoucouldcontactMrSmithatanearlydate.Yousay:PleasecontactMrSmithsoon.Insteadofsaying:WithreferencetoyourOrder319,thegoodsweredispatchedonthe13ofthismonth.Yousay:WesentyourOrder319on13April.3)Thethirdprincipleiscorrectness正确:You

4、havetomakesurethatboththelanguageandfactsarecorrect.Intermsoflanguage,youshouldmakesurethatyoumakenogrammaticalmistakes.PayattentiontopunctuationforitwillaffectthemeaningofthesentenceOurshop,inCanada,wasdestroyedbyfire.在加拿大我们的商店被烧毁了。Fromthissentence,weknowthat

5、thewriterhasonlyoneshop.OurshopinCanadawasdestroyedbyfire.我们在加拿大的商店被烧毁了。Hereweknowthatthewriterhasmorethanoneshop.Youshouldalsomakesurethattherearenotypingmistakes.Payspecialattentiontonumbers,suchasquantity,priceandsoon.4)Thelastprincipleiscourtesy礼貌:Thisi

6、smorethanpoliteness.Agoodbusinesslettershouldbepositive,friendlyandsincere.Insteadofsaying:Iaminreceiptofyourorderfor1,000tonsofBlackTea.Yousay:Thankyouforyourorderfor1,000tonsofBlackTea.Adopt“youapproach”whenyouconveyagoodnews.Insteadofsaying:Weshallbeabletoo

7、fferyoufreecustomerserviceforyournewlypurchasedrefrigeratorfor3years.Yousay:Youwillbepleasedtohearthatyouwillsoonbeabletohaveafreecustomerserviceforyournewlypurchasedrefrigeratorfor3years.Avoidusing“youapproach”whenconveyingbadnews.Inthissituation,youhavetohan

8、dleittactfully.Insteadofsaying:‘Yourletterisnotclearatall.Icannotunderstandit.’Yousay:‘IfIunderstandyourlettercorrectly….’HowtolearnthiscourseFirst,youneedtohaveagoodcommandofEngli