资源描述：
《旅游目的地形象演变研究.pdf》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。
1、AbstractSincetheproblemofimagewasputforward,theeconomicbenefitandsocialbenefitofimagehadcaughtwidelyattention.Destinationimage,asakindofimages,playsanimportantroleindevelopingeconomyandsocietyofthedestination.It’sworthnotingthatdestinationimageisevolving.Sincether
2、iseofadestination,itsimagekeepschangingfordifferentreasonstilltheendofit.Theimprovementofdestinationinfrastructurecanpromoteitsimage,agreattourismeventwouldchangeitsimageinasuddenandatourismcrisismightmakeitsimageworse.Therefore,findingoutthefactorsthatchangedesti
3、nationimageandunderstandhowthesefactorsworkwitheachotherwouldhavepositiveeffectonthedevelopmentofdestination.Thispaperanalyzesthesefactorsandclassifiesthemastimeshaftfactors,spaceshaftfactorsanddynamicfactors.Timeshaftfactorswillchangedestinationimagegraduallyorsu
4、ddenly,causingthetimelinessevolutionofdestinationimage.Spaceshaftfactors,includingcommunicationprocessofdestinationimageinformationandregionaldisparitybetweendestinationandmarketingplace,willmakedestinationimagechangespatially.Dynamicfactorsexerteffectontimeshaftf
5、actorsandspaceshaftfactorstorealizetheevolutionofdestinationimage.Basedontherelationshipbetweenthesefactors,thispaperbuildstemporalevolutionmechanism,spatialevolutionmechanismandcombinesthesetwomechanismwithtouristtobuildtemporal—spatialevolutionmechanism.Whereby,
6、thispaperputsforwardoptimizedpathofdestinationimageevolutionfromperspectivesofdestinationgovernment,touristenterpriseanddestinationcitizen.Thispapercanbedividedintosevenparts.Thefirstpartisintroduction,includingthebackgroundinformation,thesignificanceofthetopic,re
7、searchcontents,creativepoints,literaturereview.Thesecondpartisabouttheorybasisandconceptdefinitionstodeclarethetheoryandconceptrelatedtothispaper.Thethirdpartisanalysistothefactorsofdestinationimageevolution,includingtimeshaftfactors,spaceshaftfactorsanddynamicfac
8、tors.Theforthpartisabouttheestablishmentofdestinationimageevolutionmechanism,includingtemporalevolutionmechanism,IIspatialevolutionmechanismandtemporal—
