旅游目的地形象演变研究.pdf

旅游目的地形象演变研究.pdf

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时间:2020-03-05

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1、AbstractSincetheproblemofimagewasputforward,theeconomicbenefitandsocialbenefitofimagehadcaughtwidelyattention.Destinationimage,asakindofimages,playsanimportantroleindevelopingeconomyandsocietyofthedestination.It’sworthnotingthatdestinationimageisevolving.Sincether

2、iseofadestination,itsimagekeepschangingfordifferentreasonstilltheendofit.Theimprovementofdestinationinfrastructurecanpromoteitsimage,agreattourismeventwouldchangeitsimageinasuddenandatourismcrisismightmakeitsimageworse.Therefore,findingoutthefactorsthatchangedesti

3、nationimageandunderstandhowthesefactorsworkwitheachotherwouldhavepositiveeffectonthedevelopmentofdestination.Thispaperanalyzesthesefactorsandclassifiesthemastimeshaftfactors,spaceshaftfactorsanddynamicfactors.Timeshaftfactorswillchangedestinationimagegraduallyorsu

4、ddenly,causingthetimelinessevolutionofdestinationimage.Spaceshaftfactors,includingcommunicationprocessofdestinationimageinformationandregionaldisparitybetweendestinationandmarketingplace,willmakedestinationimagechangespatially.Dynamicfactorsexerteffectontimeshaftf

5、actorsandspaceshaftfactorstorealizetheevolutionofdestinationimage.Basedontherelationshipbetweenthesefactors,thispaperbuildstemporalevolutionmechanism,spatialevolutionmechanismandcombinesthesetwomechanismwithtouristtobuildtemporal—spatialevolutionmechanism.Whereby,

6、thispaperputsforwardoptimizedpathofdestinationimageevolutionfromperspectivesofdestinationgovernment,touristenterpriseanddestinationcitizen.Thispapercanbedividedintosevenparts.Thefirstpartisintroduction,includingthebackgroundinformation,thesignificanceofthetopic,re

7、searchcontents,creativepoints,literaturereview.Thesecondpartisabouttheorybasisandconceptdefinitionstodeclarethetheoryandconceptrelatedtothispaper.Thethirdpartisanalysistothefactorsofdestinationimageevolution,includingtimeshaftfactors,spaceshaftfactorsanddynamicfac

8、tors.Theforthpartisabouttheestablishmentofdestinationimageevolutionmechanism,includingtemporalevolutionmechanism,IIspatialevolutionmechanismandtemporal—

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