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1、ABSTRACTABSTRACTThesemiconductorindustryisverycyclical,andthedevelopmentofintelligentdevicesalsousheredthisindustryintotherecoveryperiod.Atthesametime,consid-eringaboutinformationsafety,industrialsafetyandindustrialstructureadjustment,ourcountrystartstopa
2、ymoreattentiontothedevelopmentoftheindustrylocaliza-tionprocess.Supportingpoliciesgiveprioritytocreateinner-market,alongwithsub-sidies.CompanyAistheleadingenterpriseofsemiconductorindustry,withsignifi-canttechnicaladvantage,isthemostlikelytobenefitfromthe
3、developmentofChinasemiconductorindustryandgovernmentsupport.Inthisbackground,processingsci-entificanddetailedanalysisofthecompany’sinternalandexternalenvironmentandthencomingupwithatargetedandpracticalcompanydevelopmentstrategyareofcrucialimportance.Thisp
4、aper,firstly,reviewsthehistoricalevolutionandtheenterpriseconditionofcompanyA.Then,thein-depthanalysisofexternalmacroenvironmentandinter-nalenvironmentwithPorter’sfiveforcesmodelandSWOTmodelaregiven.Itnotonlyexcavatestheopportunitiesandthreatsfacedbytheco
5、mpanyAbutalsoillus-tratestheinternalstrengthsandweaknessesofit.Thirdly,thispaperdesignsfourkindsofstrategies-SO,WO,ST,WTstrategiesbytheSWOTanalysismethod.InlinewithcompanyA’sactualsituation,thispaperprovidescorporate-levelstrategy,ca-reer-layerstrategy,fu
6、nction-layerstrategy.Finally,itcomestotheopinionthatgrowth-formstrategyshouldbeadoptedbycompanyA:makefulluseofinternalre-sources,seizetheopportunitiesprovidedbytheexternalenvironment,trytoover-cometheirownweaknesses,andavoidthethreatoftheexternalenvironme
7、nt.Thisarticlepresentsstrategicmeasuresinaspectsofhumanresources,technologyre-sourcesandsoon,furtheranalysisthepossibilityfothestrategyimplementation,andsafeguardmeasuresareputforward.KeyWords:semi-productbackendenterprise,developmentstrategy,SWOTanalysis
8、,Michaelporter’sFiveForcesmodel。II目录目录第1章导论11.1选题背景.........................................................................................................11.2研究目的及意义................................................
