游客视角下夜大连形象感知研究.pdf

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1、ABSTRACTAsanimportantcomponentoftljiemodernserviceindustry,tourismindustryhasbeenshowinggreatsignificancetostimulatedomesticdemandandpromoteeconomicgrowthinthepasttwoyears.Localgovernmentsarecommittedtotheexcavationandthedevelopmentofnewtourismspace,developing”，，，theresearchisverymatu

2、reinthedevelopmentandevaluationofonecity'snighttourismresources,perceptionandmeasurementofthecity'simage.Althoughsomescholarsbelievethatthedevelopmentofnighttourismcouldimprovetheimageofthecity,therelationshipbetweenperceptionoftourismexperienceandthecityimageofthenighthasn'tbeenteste

3、dyet.Inaddition,asfortheimpactfactorontheimageofthecity,mostofthescholarshaverecognizedtheimportanceofnightlifeandentertainmentforthetouristperceptionofTDI.Butthereisnorelatedresearchabouthowthesefactorseffecttourists'perceptionofTDIandwhatroletheyareplayinginshapingTDI.Thesecondpartm

4、ainlyreliesonquantitativeanalysismethod,aftersortingandstatisticsanalyzingthecorrespondingdatabasedonquestionnairedatainempiricaldesign.Thispartincludeseightaspects:demographiccharacteristics;behavioralcharacteristicsoftourists;Dalian'simageandnighttourismperception;uniquedimensionofi

5、mageperception'smeasurement;cognitiveimageandaffectiveimageandoverallimage'smeasurement;therelationshipofthesethreeimages.Therearethreecommonfactorswereextractedinthemeasurementofcognitiveimage:"nighttourismresourcesandproducts","nightcommunityenvironment","nightinfrastructure",arethe

6、mainaspectsof"nightvisitorsDalian"cognitiveimage.Thethirdpartalsousesthequalitativeanalysismethod，，，，Finally,thispaperofersseveralsuggestionsaboutthedevelopmentofDaliannighttourism:increasingtheromanticaccordingtotheDaliancoastalculture,focusingoncultivatingthenightshopping,festival，，

7、，目录躲研究背景夜经济的快速发展，拉长城市旅游时间旅游发展受形象驱动，夜间成为重要感知时段城市夜间旅游形象感知的特殊性研究意义理论意义现实意义研究方法与研究框架研究方法研究框架文献述评夜间旅游相关综述夜间经济研究夜间旅游研究旅游目的地形象（相关综述的概念及构成要素研究的形成及影响因素研究的测量与评价研究本章小结研究设计实证案例选择—夜大连目的地的选取与背景介绍：大连市夜间旅游发展概况问卷调查—游客感知的“夜大连”形象3.2.1问卷设计问卷试调研及发放实地访谈—不同群体对“夜大连”的感知实证分析游客的人口学特征分析游客的行为特征分析游客对大连形象和夜间旅游的认知程度

8、“夜大连”