Rejoice飘柔广告优势分析(英文).ppt

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1、AttractionOfAnAttractiveStoryStareffectSeriesofromanticlovestoriesPlotperfectlyiscombinedwiththefunctionofdifferentproductsFullyarousestheaudience'sinterestStarEffectEye-catching：withbeautifulladyandhandsomeguyRomanceEveryromanticsceneisconductedundertheeffectofthehai

2、r.eg:thewaytheyknoweachotherthewayheproposestoherandthewaytheyholdtheirweddingTheHighlightTheplotnaturallycombinedwiththeproducts:indifferentoccasionspeopleneeddifferentproductsfordifferentfunction.SuspansePeoplewillliketoseewhat'sgoingtohappenbetweenthetwo,sotheaudie

3、ncewillpayattentiontoeverynewversion.TwoMainPointsofPropaganda:Smoothness&TendernessClearThemeThesmoothnessmakesyourpulseraceiftouched“非一般的柔顺，触发非一般的心动”ThesmoothnessisunforgetableoncetouchedChineseAestheticsLongStraightShiningBlackhair--beautyinChinese'seyeseg:XiaoLong

4、nvplayedbyLiuYifeiClearTargetConsumersIfyouwantasmoothrelationship,firstofallyoushouldmakeyourhairsmoothConfidence-givingWhenyouaregoingtoseetheoneyoucare,thesmoothhairhelptomakeyouconfidentenoughtstandinfrontofhim.TrustablePlayavitalroleinsomeimportantmomentsSmoothyh

5、airpromotessmoothylifeConclusionThecommercialisveryattractiveThecorevalueistomakethehairsmoothyItmakestheproductsreliabletotheconsumersItsymbolizedthatifwetakegoodcareofourhair,wecanliveahappylife.