商务英语听说第二册课件李玉萍主编 ISBN9787811345773Programme 6.Electronic Commerce.ppt

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1、Programme6ElectronicCommerceTeachingobjectives●Gettoknowwhatiselectroniccommerce;●Knowhowtodobusinessontheinternet;●Practicelisteningforspecificinformation;●Practicecommunicatingorallywithbusinesspartnersonelectroniccommerce.IntroductiontoElectronicCommerceE-Commerceisdoingbusinessthrou

2、ghelectronicmedia.Itmeansusingsimple,fastandlow-costelectroniccommunicationstotransact,withoutface-to-facemeetingbetweenthetwopartiesofthetransaction.Withthewideuseofcomputer,thematurityandthewideadoptionofinternet,thepermeationofcreditcards,theestablishmentofsecuretransactionagreementan

3、dthesupportandpromotionbygovernment,thedevelopmentofE-Commerceisbecomingprosperous,withpeoplestartingtouseelectronicmeansasthemediaofdoingbusiness.PresentatianforbusinessnegotiationtomakedialoguesCase1:EnquiringaboutelectroniccommercebreadthofE-commerce电子商务的范畴onlinetransactions在线交易market

4、research市场调研humanintervention人工介入Case2:Computersystemcomputersystem电脑系统ahugedifference巨大的改变overseasclients海外客户aswell也，又，同样地databaseprogram数据库程序tostoreinformation存储信息Case3:E-marketingessentialadj.基本的E-marketingn.网络营销impactv.对…产生影响，冲击promotionn.促销notionn.观念meansn.手段strategyn.策略.Case4:E-ban

5、kplaya…partin…在···中扮演···角色2.promptenquiry即时资讯3.commontransactions一般交易4.applyfor…申请···5.toopenanaccount（银行）开户6.joinin加入7.BankofChina中国银行；ChinaMerchantsBank招商银行IndustrialandCommercialBankofChina中国工商银行ChinaConstructionBank中国建设银行DifferencesbetweenE-marketingandtraditionalmarketingtraditional

6、marketing传统营销potentialcustomer潜在客户one-to-one一对一；one-to-many一对多Inmanycases很多情况下registrationofsearchengine搜索引擎注册Interpretthefollowingsentences1）MoreandmorecompaniesusetheInternettoexpandtheirbusinessesoroffercustomersbetterservice.2）Weareusingadatabaseprogramtostoreinformationaboutclients.

7、3）CanyouintroducesomesuccessfulcasesintermsoftheE-marketing?4）Internetcanbeseenasoneofthebestpromotionaltoolsforproductmarketing..5）Websitecanhelpyoureachaworldwidemarketasgeographicallimitationsareallbuteliminated.6）Theinternethasbecomethefastest-growingmediuminhistory.7