商务英语应用文课件答案 刘菁蓉7salespromotionLetters of sales promotion.ppt

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1、LettersofsalespromotionThepurposesofsalesletterToexpandthebusinessTopromotethesalesofproductsTointroducenewproductsElementsofsalesletterHowtoinvolvetheaddresseeHowtointroduceyourbusinessHowtoinducetheaddresseetoactonyourletterDifferentwaystoinvolvetheaddre

2、ssee1.“you”approach★addressthelettertoanindividualinsteadofacompany★refertosomeoneknowntotheaddresseeDearMr.Jones,Yourdaughter,June,spoketomerecentlyaboutcertainfinancialarrangementsthatarenecessarytothecompletionofherstudy…2.presentaproblemorestablishcond

3、itionsDearMr.Ford,Thecostofyourlastorderwillbeincreasedbecauseofthedelayofthepayment…3.benefit(bothphysicalandsocial)DearMr.Query,Yourincomewouldbeincreasedbymorethan15percentifyouwereoneofthegraduatesfromourcourseinauditing…4.NewsorinterestingfactsDearfri

4、ends,Wearegladtotellyouthatourproductisreportedby…5.Curiositye.g.Dearsirs,therearethreefinereasonswhy…Howtoinducetheaddressee1.HelpindecisionmakingAssumeafavorabledecisionAsyousaidyouwereinahurryforthistitle,wearesendingacopyatonce.offerloopholeswiththedec

5、isione.g.thirty-dayfreetrialSatisfactionguaranteedoryourmoneybackFullreturnprivilegesSetadeadlineTheorderswillwin2%discountiftheyareplacedbeforeMay6.Offeraneasypaymentplan(Doyouhaveanyeasypaymentplantooffertoyourcustomers?)2.Makeactioneasye.g.Pleasecallmea

6、t456-890PleaseusetheenclosedpostcardHowtointroduceproducts?SamplelettersDearMs.Gomez,Justonephonecall,andwe’llsolveMOSTofyourgiftgivingproblems.Wecreateready-to-goandcustomizedgiftbasketsforyourclients,suppliers,coworkers,friends,andfamily.Choosefromourcat

7、alogue,orconsultwithoneofourexpertstyliststodesignyourownbasket.OurJuneselectionsinclude:□congratulationthanksforyourhelpspecialworldSeriesbasketsFather’sDaygraduationbirthdayanniversaryshowergiftsnewbabyretirementgetwellWe’llprovideanyquantity.Orderonebas

8、ketor10000.plainorlavish.We’llmakeyourbasketassimpleoraselaborateasyouwish.rushdelivery.Two-hourdeliveryisavailableformostitems.Callusat(333)000-0000andletushelpmakeallyourspecialtimesevenmorespecial.sincerel