进出口实务与操作英文版课件李月菊 ISBN9787811342178chapter 1.ppt

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1、Chapter1IntroductiontoInternationalTradePracticesLearningObjectivesAftercompletingthischapter,studentsshouldensuretheirunderstandingofthefollowing:differentmodesofinternationalbusinessabackgroundknowledgeoftheinternationaltradingenvironmentthegeneralprocedu

2、resofexporttransactionwithletterofcreditpaymentpartiesinvolvedinanimport-exporttransactionChapterStructureSectionOneModesofInternationalBusinessSectionTwoInternationalTradingEnvironmentSectionThreeGeneralProceduresofanImport-ExportTransactionSectionFourIntr

3、oducingthePartiestoanImport-ExportTransactionSectionOneModesofInternationalBusinessDefinition:Internationalbusinessisallcommercialtransactions--privateandgovernmental--betweentwoormorecountries．Privatecompaniesundertakesuchtransactionsforprofit;governmentsm

4、ayormaynotdothesameintheirtransactions.SectionOneModesofInternationalBusinessWhyCompaniesEngageinInternationalBusiness?●ExpandSalesHighersalesmeanhigherprofits，assumingthateachunitsoldhasthesamemarkup．Soincreasedsalesareamajormotiveforacompany’sexpansionin

5、tointernationalbusiness.Manyoftheworld’slargestcompaniesderiveoverhalftheirsalesfromoutsidetheirhomecountries．SectionOneModesofInternationalBusiness●AcquireResourcesManufacturersanddistributorsseekoutproducts,services，andcomponentsproducedinforeigncountries

6、．Theyalsolookforforeigncapital，technologies，andinformationthattheycanuseathome．Sometimestheydothistoreducetheircosts,sometimestoacquiresomethingnotreadilyavailableinitshomecountry.SectionOneModesofInternationalBusiness●MinimizeRiskTominimizeswingsinsalesan

7、dprofits,companiesmayseekoutforeignmarketstotakeadvantageofbusinesscycle--recessionsandexpansions--differencesamongcountries．SectionOneModesofInternationalBusiness1.1MerchandiseExportsandImportsMerchandiseexportsaretangibleproducts--goods--sentoutofacountr

8、y；merchandiseimportsaregoodsbroughtintoacountry．Thesegoodscanbeseenleavingandenteringacountry，theyarealsocalledvisibleexportsandimports．Thetermsexportsandimportsinthisbookapplytomerchandise,nottoaservi