李月菊-国际贸易实务与操作教案.doc

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1、Chapter1IntroductiontoInternationalTradePracticeTeachingObjectives:1.Introducethreeinternationalbusinessforms:trade,licensing,andforeigndirectinvestment．2.Discusstypicalrisksassociatedwithinternationaltransaction.3.Explainparticipantsandproceduresofinternationaltrade.FocusinTeachingSection1Formso

2、fInternationalBusinessBasedonthemethodsofenteringaforeignmarket，internationalbusinesscanbeclassifiedintothreebroadcategories：trade，intellectualpropertyrightsandinternationallicensingagreements，andforeigndirectinvestment．1.TradeTradeconsistsoftheimportandexportofgoodsandservices．Exportingistheship

3、mentofgoodsortherenderingofservicestoaforeignbuyerlocatedinaforeigncountry．Everyexportentailsanimport,andviceversa．Exportingisgenerallydividedintotwotypes．Directexportingisoftendonethroughforeignagentswhoworkoncommission，orbysellingdirectlytoforeigndistributors．Indirectexportingisusedbycompaniess

4、eekingtominimizetheirinvolvementabroad．Thereareseveraltypesofindirectexporting：exporttradingcompanies(ETC)，exportagents，andexportmanagementcompany(EMC)．GovernmentControlsoverTradeTariffsareimportdutiesortaxesimposedongoodsenteringthecustomsterritoryofanation．Non-tariftbardersareallbarrierstoimpor

5、tingorexportingotherthantariffs．Oneformofnon-tariffbarrieristhetechnicalbarriertotrade．orproductstandard．Anothertypeisexportcontro1．Tradeliberalizationreferstotheeffortsofgovernmentstoreducetariffsandnon—tariffbarrierstotrade．AllWTOnationsareentitledtonormaltraderelationswithoneanother．Thisisrefe

6、rredtoasMostFavoredNationtradingstatus．2．IntellectualPropertyRightsandInternationalLicensingAgreementsIntellectualproperty,rightsareagrantfromagovernmenttoanindividualorfirmoftheexclusivelegalrighttouseacopyright，patent，ortrademarkforaspecifiedtime．Internationalficensing．agreementsarecontractsbyw

7、hichtheholderofintellectualpropertywillgrantcertainrightsinthatpropertytoaforeignfirmunderspecifiedconditionsandforaspecifiedtime．Theexchangeoftechnologyandmanufactnringknow—howbetweenfirmsindifferentcountriesthroughli